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DIGITAL ADVERTISING back to topic

What The Rise Of Demand-Side Ad Networks Means For Publishers

Thorough discussion of demand-side ad networks and their implication for publishers/agencies

paidcontent.org. Added by Cindy Zuck Pabst on October 7, 2009

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Roger Neal shared a reaction in Digital Advertising 49 days ago

“New term for me: demand-side ad networks.”

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Roger Neal saved this article 49 days ago

Cindy Zuck Pabst shared a reaction in Digital Advertising 50 days ago

“Never thought we would ever use the terms reach & frequency in same sentence as digital. One way to move beyond CTRs.”

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