Most Active Articles 2009-11-24T05:09:11.907-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:digital-media-sales Rebecca Nix rnix621 urn:com:businessweek:bx:article:8578191971565419217-5a5b672a3b81d10823341a444306f689 2009-11-18T08:51:47.097-05:00

Online targeting company [x+1] Wednesday plans to release its media management platform Media+1. The platform, which becomes available in December, combines targeting and analytics, allowing agencies and marketers to design their own customer audience segment that delivers ads. The targeting is based on an open data architecture that incorporates nearly any consumer data source -- customer or third-party from companies like Claritas--to build target segments based on a combination of behavioral, demographic, geographic and IP characteristics.

Online targeting company [x+1] Wednesday plans to release its media management platform Media+1. The platform, which becomes available in December, combines targeting and analytics, allowing agencies and marketers to design their own customer audience segment that delivers ads. The targeting is based on an open data architecture that incorporates nearly any consumer data source -- customer or third-party from companies like Claritas--to build target segments based on a combination of behavioral, demographic, geographic and IP characteristics. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117570 Courtney Hurley churley331 1 1 0 0 urn:com:businessweek:bx:article:8233629953561624554-a12cbfef6fd50207f6dfa60e6632323d 2009-11-11T12:45:40.009-05:00

General business strategy dictates that there are two ways a business responds to a dramatic downturn in consumer spending. They cut costs and/or discount heavily to drive traffic and lure beaten consumers out of their malaise. Both approaches are...

General business strategy dictates that there are two ways a business responds to a dramatic downturn in consumer spending. They cut costs and/or discount heavily to drive traffic and lure beaten consumers out of their malaise. Both approaches are... http://adage.com/cmostrategy/article?article_id=140421 Maria Breza mbreza054 6 6 0 0 urn:com:businessweek:bx:article:11926611597497959894-900713ce1b1d21a7523d2e103c989e84 2009-10-27T00:08:10.979-04:00

In the wake of all the layoffs happening at Condé Nast, the magazine publisher Thursday said it has restructured the Condé Nast Digital sales team into five brand categories. Under the new structure, three advertising directors will manage revenue...

In the wake of all the layoffs happening at Condé Nast, the magazine publisher Thursday said it has restructured the Condé Nast Digital sales team into five brand categories. Under the new structure, three advertising directors will manage revenue... http://www.foliomag.com/2009/amid-layoffs-cond-nast-restructures-digital-sales-team Ian Zweig izweig486 2 2 0 0 urn:com:businessweek:bx:article:15955052209501469395-877b399b393e2baab942f85a8d5dd815 2009-09-29T10:53:20.553-04:00

Higher interaction rates, or video completion rates -- what would you rather your online ads achieve? For the former, focus on expandable formats, while in-page formats are more likely to achieve the latter, according to new research from social media ad optimization firm Lotame. "Of the banner types in the social media space, we found that video creative had higher click-through rates than non-video units, with in-page units performing better on average from a CTR standpoint than expandable ads," the report reads.

Higher interaction rates, or video completion rates -- what would you rather your online ads achieve? For the former, focus on expandable formats, while in-page formats are more likely to achieve the latter, according to new research from social media ad optimization firm Lotame. "Of the banner types in the social media space, we found that video creative had higher click-through rates than non-video units, with in-page units performing better on average from a CTR standpoint than expandable ads," the report reads. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114427 Scott Miller smiller623 4 1 1 2 urn:com:businessweek:bx:article:11761059904297468657-d0734f4710bf0e666d53569086176bec 2009-10-06T12:30:32.063-04:00

Google's not only betting on display advertising as a big growth area in the PC space but also in the mobile space. And it knows when it comes to mobile ads, not all phones are created equal. That's why the search giant...

Google's not only betting on display advertising as a big growth area in the PC space but also in the mobile space. And it knows when it comes to mobile ads, not all phones are created equal. That's why the search giant... http://adage.com/digital/article?article_id=139471 Scott Miller smiller623 3 2 0 1 urn:com:businessweek:bx:article:16590751466702702467-72729fd590b4d40fe3c2b96b3b240b98 2009-10-07T09:49:55.633-04:00

Despite the concerns of some consumers and privacy advocates, marketers have defended behavioral targeting on the basis that Internet users would prefer to look at relevant advertisements and offers. But a study from researchers at the Annenberg...

Despite the concerns of some consumers and privacy advocates, marketers have defended behavioral targeting on the basis that Internet users would prefer to look at relevant advertisements and offers. But a study from researchers at the Annenberg... http://www.emarketer.com/Article.aspx?R=1007313 Scott Miller smiller623 2 1 0 1 urn:com:businessweek:bx:article:11845370122617430977-7712b4fd35395d7cf4d625b12adb20fb 2009-09-29T13:48:22.580-04:00

Forbes Media announced Monday that Michael Smith has been named president of Forbes.com.

Forbes Media announced Monday that Michael Smith has been named president of Forbes.com. http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090929/MEDIABUSINESS/909299994/1078/newsletter011 Scott Miller smiller623 2 1 0 1 urn:com:businessweek:bx:article:4156793933745550314-a11de7688feaf9d79a69264c943b4412 2009-09-25T09:00:22.767-04:00

A group of digital heavyweights from Web giants including AOL, Facebook and Google touted their latest efforts to convince marketers that online advertising in addition to search really works during a panel discussion Thursday at the Paley Center.

A group of digital heavyweights from Web giants including AOL, Facebook and Google touted their latest efforts to convince marketers that online advertising in addition to search really works during a panel discussion Thursday at the Paley Center. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114255 Scott Miller smiller623 3 1 0 2 urn:com:businessweek:bx:article:10693181106611214103-422a99d11e38d54090e6f9f37ac0eaf9 2009-09-30T09:20:03.486-04:00

Web ad growth to reach double digits in 2010 Online ad spending forecasts from GroupM put digital spending at 17% of total US ad spending in 2010, up from 15.4% this year and 13.9% in 2008. The “Interaction 2009” report predicts 4% growth in US...

Web ad growth to reach double digits in 2010 Online ad spending forecasts from GroupM put digital spending at 17% of total US ad spending in 2010, up from 15.4% this year and 13.9% in 2008. The “Interaction 2009” report predicts 4% growth in US... http://www.emarketer.com/Article.aspx?R=1007298 Scott Miller smiller623 2 1 0 1 urn:com:businessweek:bx:article:3407557179630818841-471d3ae477d5bb71b5019c868850d1ea 2009-09-30T09:17:43.136-04:00

Federated Media Publishing on Tuesday named Deanna Brown as president and chief operating officer.

Federated Media Publishing on Tuesday named Deanna Brown as president and chief operating officer. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114517 Scott Miller smiller623 1 0 0 1 urn:com:businessweek:bx:article:10693181106502813062-aa68ec5c24130147146d4c73561461bd 2009-09-25T09:05:00.573-04:00

The harsh reality of marketing in a recession: Three-quarters of marketers had their budgets cut this year, and two-thirds were expected to drive more sales with an equal or lesser budget, according to the “2009 ANA/MMA Marketing Accountability...

The harsh reality of marketing in a recession: Three-quarters of marketers had their budgets cut this year, and two-thirds were expected to drive more sales with an equal or lesser budget, according to the “2009 ANA/MMA Marketing Accountability... http://www.emarketer.com/Article.aspx?R=1007291 Scott Miller smiller623 1 0 0 1 urn:com:businessweek:bx:article:15487270682136613476-c537b764c4b4af1b9be034f7eeaefbb1 2009-08-26T08:41:19.274-04:00

Jim Spanfeller is the outgoing president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau. How is ad pricing different online and offline? Fundamentally, it...

Jim Spanfeller is the outgoing president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau. How is ad pricing different online and offline? Fundamentally, it... http://paidcontent.org/article/419-publishers-are-killing-web-advertisings-potential-with-misguided-pricin/ Ian Zweig izweig486 7 3 1 3 urn:com:businessweek:bx:article:15723937517574395248-96d9acc642c5e553f24b3300d86b05ab 2009-09-25T20:56:23.893-04:00

Today, Twitter co-founder, Biz Stone reported a deal raising upwards of $100M is close to agreement.The trendy micro-blogging service attracted 20 million users in June 2009 and has drawn a reported $55 million in venture capital since its founding. An overwhelming majority (88%) of marketers in a recent survey say they are now using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less.

Today, Twitter co-founder, Biz Stone reported a deal raising upwards of $100M is close to agreement.The trendy micro-blogging service attracted 20 million users in June 2009 and has drawn a reported $55 million in venture capital since its founding. An overwhelming majority (88%) of marketers in a recent survey say they are now using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less. http://twiitergetsvcfunding.blogspot.com/ James Rickman jrickman047 0 0 0 0 urn:com:businessweek:bx:article:3785496490259549059-57b5dc7f661bc00205808b6bf58194a9 2009-05-19T12:55:42.799-04:00

There's no shortage of tension that exists between the buy and sell sides of digital media. Check out what these agencies and publishers had to say when asked to describe their greatest frustrations in dealing with the other side.

There's no shortage of tension that exists between the buy and sell sides of digital media. Check out what these agencies and publishers had to say when asked to describe their greatest frustrations in dealing with the other side. http://www.imediaconnection.com/summits/coverage/23111.asp Maria Breza mbreza054 13 11 1 1 urn:com:businessweek:bx:article:1987675950625108088-bd471c5b037672723391ebf2880ecfda 2009-02-10T16:24:42.839-05:00

Click-through rates are measly, and 90 percent of consumers ignore all online advertising. Is there any hope? Travelocity's CMO sees a way digital can finally eat traditional's lunch.

Click-through rates are measly, and 90 percent of consumers ignore all online advertising. Is there any hope? Travelocity's CMO sees a way digital can finally eat traditional's lunch. http://www.imediaconnection.com/summits/coverage/21967.asp Maria Breza mbreza054 23 18 5 0 urn:com:businessweek:bx:article:9910935410041980968-33d2c3e75b9dd3af0d87f6d5fe037f4d 2009-09-22T23:25:47.906-04:00

Lionel Cironneau/Associated Press Eric E. Schmidt, Google’s chief, has often said his company’s future is in display ads. Related Times Topics: Google Inc. The company has built its fortune almost entirely on the back of small text ads, which appear...

Lionel Cironneau/Associated Press Eric E. Schmidt, Google’s chief, has often said his company’s future is in display ads. Related Times Topics: Google Inc. The company has built its fortune almost entirely on the back of small text ads, which appear... http://www.nytimes.com/2009/09/18/technology/internet/18exchange.html?_r=2&ref=media Ian Zweig izweig486 0 0 0 0 urn:com:businessweek:bx:article:3015293070519419749-59042cc4bbf10859847c511e75f26780 2009-08-10T10:41:43.675-04:00

Today, over 240-million people visit the Internet in the United States. Although many talk about Internet websites, just how effective is it? The answer is: a website can be very effective, if done right it generates sales leads by expanding your market reach thru “search engine optimization” (SEO) and social networking techniques.

Today, over 240-million people visit the Internet in the United States. Although many talk about Internet websites, just how effective is it? The answer is: a website can be very effective, if done right it generates sales leads by expanding your market reach thru “search engine optimization” (SEO) and social networking techniques. http://websitedevelopmenttips.blogspot.com/ James Rickman jrickman047 3 2 1 0 urn:com:businessweek:bx:article:10691982046862426121-a5cbda88ea8cf97f0f886e722b0da2f8 2009-08-28T09:10:01.792-04:00

Del Monte Foods, like other consumer packaged goods marketers during a recession, has gone back to basics with messages about value, convenience and quality. Doug Chavez, senior manager, digital and integrated marketing, talks to eMarketer.

Del Monte Foods, like other consumer packaged goods marketers during a recession, has gone back to basics with messages about value, convenience and quality. Doug Chavez, senior manager, digital and integrated marketing, talks to eMarketer. http://www.emarketer.com/Article.aspx?R=1007249 Scott Miller smiller623 1 0 0 1 urn:com:businessweek:bx:article:118396095943140492-55c21060d99b60ef9cee583f05a891b4 2009-04-22T17:55:33.004-04:00

Nearly 30 publishers have agreed to experiment with new ad formats, including The New York Times, CBS Interactive and Conde Nast Digital New formats include "fixed panel", "XXL box", and "pushdown" units The ad units aim to allow the agency to have a larger share of voice within the publisher's space Super-sized ads could be a boon for larger digital agencies looking to take ownership of the client relationship

Nearly 30 publishers have agreed to experiment with new ad formats, including The New York Times, CBS Interactive and Conde Nast Digital New formats include "fixed panel", "XXL box", and "pushdown" units The ad units aim to allow the agency to have a larger share of voice within the publisher's space Super-sized ads could be a boon for larger digital agencies looking to take ownership of the client relationship http://www.imediaconnection.com/content/22753.asp Robert Koshar rkoshar353 12 10 2 0 urn:com:businessweek:bx:article:2942552664596516253-d44a4bbfd9aa71c3f658e238c0639f6e 2009-04-28T10:31:01.818-04:00

Despite the economic downturn and its inevitable strains on overall advertising expenditures, online video is clearly holding up as a beacon of change and growth, according to an online video forecast released Monday by Magna.

Despite the economic downturn and its inevitable strains on overall advertising expenditures, online video is clearly holding up as a beacon of change and growth, according to an online video forecast released Monday by Magna. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104910 Robert Koshar rkoshar353 14 14 0 0 urn:com:businessweek:bx:article:16166247827917773225-16480946b043d1bb554fb957e0672203 2009-01-16T02:58:00.000-05:00

An evening with Mohammad Gawdat, Google Vice President Emerging Markets http://muti.co.za/r/pkb ... By muti 2 minutes ago.

An evening with Mohammad Gawdat, Google Vice President Emerging Markets http://muti.co.za/r/pkb ... By muti 2 minutes ago. http://muti.jaiku.com/presence/51835933 29 29 0 0 urn:com:businessweek:bx:article:10292591215420403183-7fa989acd4644467446f581de38fca35 2009-01-26T11:13:39.464-05:00

Online CPM Prices Take Tumble Many Pin Blame on Web's History of a 'Spray-and-Pray' Medium by Abbey Klaasen Published: January 26, 2009 NEW YORK (AdAge.com) -- Forget about first-quarter woes in the display-ad market. For content companies, what...

Online CPM Prices Take Tumble Many Pin Blame on Web's History of a 'Spray-and-Pray' Medium by Abbey Klaasen Published: January 26, 2009 NEW YORK (AdAge.com) -- Forget about first-quarter woes in the display-ad market. For content companies, what... http://adage.com/digital/article?article_id=134083 Maria Breza mbreza054 18 14 4 0 urn:com:businessweek:bx:article:10826152535473519848-c1929cfd7d4a77b9adc0e4732b8281b8 2008-09-21T07:22:00.000-04:00

...growth of the Internet and the introduction of high-definition media ... on video coding techniques is vital to keep up with emerging...

...growth of the Internet and the introduction of high-definition media ... on video coding techniques is vital to keep up with emerging... http://doi.ieeecomputersociety.org/10.1109/ICDT.2006.60 39 39 0 0 urn:com:businessweek:bx:article:1470591877028885254-b65eb3fc9da165558e8080c58bddf418 2009-04-11T12:26:13.780-04:00

David Meer, chief research officer at Enfatico, observes many frustrated and idealistic people in the online media business. Particularly ones that persistently point out the discrepancy between time and money spent online: "Despite the fact that people spend around 30% of their media time online, advertising online captures less than 10% of media budgets-and the gap has persisted over the last several years."

David Meer, chief research officer at Enfatico, observes many frustrated and idealistic people in the online media business. Particularly ones that persistently point out the discrepancy between time and money spent online: "Despite the fact that people spend around 30% of their media time online, advertising online captures less than 10% of media budgets-and the gap has persisted over the last several years." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103886 Robert Koshar rkoshar353 10 9 1 0 urn:com:businessweek:bx:article:17240268047161550914-4effa6acf41e2baa04a5ba6d50eb9bb4 2009-03-10T17:30:32.477-04:00

Forrester research on one of the most active groups of people ever seen when it comes to social participation -- buyers in the business-to-business sector.

Forrester research on one of the most active groups of people ever seen when it comes to social participation -- buyers in the business-to-business sector. http://blogs.forrester.com/groundswell/2009/02/new-research-b2.html John Battelle jbattelle937 9 6 2 1