DIGITAL MEDIA SALES

Recession? What recession? That was the attitude of many online advertising executives at the Ad:Tech conference in San...

So far, the threat of a recession has not slowed the migration of ad dollars to the Internet — as Google’s strong...

Is a social network really an ad platform? Consider the nature of the site before you buy.

WASHINGTON: With classified revenue dwindling, the U.S. news industry must get better at tailoring articles and display...

The latest developments in the Microsoft-Yahoo affair have advertising executives contemplating a drastically different...

Whoever said that the media business was about re-aggregating fragmented audiences probably knew what they were talking...

Display advertising is about to undergo a revolution that will profoundly affect the industry as we know it.

YAHOO ON MONDAY FORMALLY ANNOUNCED its one-stop-shop advertising platform aimed at streamlining the process of buying...

TALK ABOUT PRICEY CPMS: INTERNET users don't even see most of the ads on a Web page, particularly if they're below the...

What’s a brand ad really worth? Before now, we have never had a quantifiable answer.

ADOTAS — Whether it’s on the playground or online, it sometimes seems like the little guys are screwed from the get-go...

Yahoo is beginning to pull the wraps off an online advertising system that the company said would help it and its...

ADOTAS - DoubleClick has become a household name so to speak, in the world of online advertising and marketing.

(Reuters) - A group of activist investors led by Jana Partners unveiled a detailed plan on Tuesday to boost CNET...

Advances in making online advertising a potentially more profitable enterprise will be found in both standardization...

The numbers are amazing. MySpace's membership has ballooned from 20 million people in 2005 to 225 million today, an...

With the Right Training and Resources, Their Expertise Will Win Out

Mobile users have been bombarded with unwanted messagesChina is investigating a spam attack after almost half of...

(Fortune) -- Media industry watchers are no longer debating whether the United States economy is in recession.

Firstly, the US bank's rapid demise and bargain-basement buyout provided a perfect moment to showcase the talents of...

Dana Dunne likes challenges ? specifically, the kind of long-term, long-distance task that tests a man on many levels.

NEW YORK - A group of newspaper publishers said Thursday it was joining an industry-backed online advertising sales...

Newspapers Join Online Ad System By SETH SUTEL AP Business Writer Buy AP Photo Reprints Your Answered mytd mydiv (mytd...

Quick primer on online ad networks from AdAge.

Dana Dunne likes challenges specifically, the kind of long-term, long-distance task that tests a man on many levels.