Broadcast Yourself, or Broadcast OurBrand? The Power of Viral Video Marketing

When Judson Laipply uploaded the ‘Evolution of Dance’ video onto YouTube over five years ago, I’m pretty certain the young man had never had 180,639,490 people watch his routine. Laipply hit the big time with his clip, and now advertising companies worldwide, in a bid to capture the minds and clicks of Internet users, are [...]...