Most Active Articles 2009-11-25T16:15:21.953-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:digital-media Amanda Zusman azusman493 urn:com:businessweek:bx:article:779992690991837917-6877fd613d4742584f1da33010ac54f8 2009-11-24T17:12:47.982-05:00

Byrne Leaving BusinessWeek to Start His Own Digital Media Company Posted by: Tom Lowry on November 24 John A. Byrne, for years one of BusinessWeek’s most prolific writers and later one its most admired editors, is leaving the magazine to launch his...

Byrne Leaving BusinessWeek to Start His Own Digital Media Company Posted by: Tom Lowry on November 24 John A. Byrne, for years one of BusinessWeek’s most prolific writers and later one its most admired editors, is leaving the magazine to launch his... http://www.businessweek.com/innovate/FineOnMedia/archives/2009/11/byrne_leaving_b.html Ron Casalotti rcasalotti055 5 2 1 2 urn:com:businessweek:bx:article:12958559123340898257-753b1081b6fae9f57f906001013d3415 2009-11-24T12:06:41.604-05:00

David Meerman Scott explains the New Rules of Marketing and specific actions service providers and companies can take to better connect with their customers.

David Meerman Scott explains the New Rules of Marketing and specific actions service providers and companies can take to better connect with their customers. http://blogs.cisco.com/sp/comments/social_media_marketing_for_telcos_-_a_conversation_with_david_m._scott_part/ David Deans ddeans756 1 0 0 1 urn:com:businessweek:bx:article:14431965702598879153-8f54464f47a8f8dfbca429ca793ac789 2009-11-20T11:18:00.035-05:00

By Marisa Taylor Grammy judges will be listening to the upcoming award nominees online, thanks to a partnership with Yangaroo, a Canadian media-distribution start-up. AFP/Getty Images Lil Wayne performs at the Grammy Awards in February.

By Marisa Taylor Grammy judges will be listening to the upcoming award nominees online, thanks to a partnership with Yangaroo, a Canadian media-distribution start-up. AFP/Getty Images Lil Wayne performs at the Grammy Awards in February. http://blogs.wsj.com/digits/2009/10/14/grammy-judges-vet-nominees-online/ Matthew Caldecutt mcaldecutt986 1 1 0 0 urn:com:businessweek:bx:article:15239915620264590442-951659c713b1b7e406ea39c9f18f575e 2009-11-19T16:15:12.123-05:00

Twenty years after the fall of the Berlin Wall, new walls are being erected that challenge the fundamental right of the public to free news and information. However, free today no longer means free from bias or state control, but instead not paying for content. News Corp.'s announcement that it would introduce pay walls has set off a firestorm of response -- the majority of whom say it will not work. The minority see Murdoch as the potential savior of professional journalism, an ironic twist for the man behind The New York Post and other tabloids. Others focus on the proposed model and respond that it could work, if News Corp. can apply the lessons it has learned from pay television and the music industry, which evolved its model in response to illegal downloading.

Twenty years after the fall of the Berlin Wall, new walls are being erected that challenge the fundamental right of the public to free news and information. However, free today no longer means free from bias or state control, but instead not paying for content. News Corp.'s announcement that it would introduce pay walls has set off a firestorm of response -- the majority of whom say it will not work. The minority see Murdoch as the potential savior of professional journalism, an ironic twist for the man behind The New York Post and other tabloids. Others focus on the proposed model and respond that it could work, if News Corp. can apply the lessons it has learned from pay television and the music industry, which evolved its model in response to illegal downloading. http://www.unboundedition.com/pdp_thinking/2009/nov/19/rupert-murdoch-steve-jobs-journalism/ Patrick Davis Partners jdebruijn841 0 0 0 0 urn:com:businessweek:bx:article:4396301357514679438-c710d836ced07eb868189368fd84cb3a 2009-11-09T15:04:53.974-05:00

Fort Hood: Talking to Your Kids About Bad News Posted by: Lauren Young on November 09 The horrific killings at Fort Hood last week have dominated the headlines, and it’s been hard to shield my five-year-old son from the news. Even so, I wonder is it...

Fort Hood: Talking to Your Kids About Bad News Posted by: Lauren Young on November 09 The horrific killings at Fort Hood last week have dominated the headlines, and it’s been hard to shield my five-year-old son from the news. Even so, I wonder is it... http://www.businessweek.com/careers/workingparents/blog/archives/2009/11/whats_the_best.html Lauren Young lyoung404 3 1 0 2 urn:com:businessweek:bx:article:1606416122765697712-7450960c846e53aec3f380f463d5971c 2009-11-09T13:25:19.297-05:00

Rupert Murdoch is threatening to pull his content from Google. Is this a bluff? (Credit: Dan Farber/CNET) Rupert Murdoch, the media tycoon who has long accused Google of ripping off content from his newspapers, says his sites may soon disappear from...

Rupert Murdoch is threatening to pull his content from Google. Is this a bluff? (Credit: Dan Farber/CNET) Rupert Murdoch, the media tycoon who has long accused Google of ripping off content from his newspapers, says his sites may soon disappear from... http://news.cnet.com/8301-31001_3-10393209-261.html?part=rss&subj=news&tag=2547-1_3-0-5 Gopal Pillai gpillai453 4 2 0 2 urn:com:businessweek:bx:article:6667002549433581102-f1d6feaaf92077efd023a88118ebe7c5 2009-11-13T15:49:43.252-05:00

Google's autocomplete search recommendations have spawned a new meme. And before you keep reading, let me warn you: this post could rob you of your productivity today. It's a fun game. Type in "who," "what," "when," "where," "why" or "how" and see what our Google overlords tell us are popular searches. It can be entertaining, revealing, and in many cases, quite disturbing.

Google's autocomplete search recommendations have spawned a new meme. And before you keep reading, let me warn you: this post could rob you of your productivity today. It's a fun game. Type in "who," "what," "when," "where," "why" or "how" and see what our Google overlords tell us are popular searches. It can be entertaining, revealing, and in many cases, quite disturbing. http://www.unboundedition.com/pdp_thinking/2009/nov/13/fun-google-autocomplete-revelations/ Patrick Davis Partners jdebruijn841 0 0 0 0 urn:com:businessweek:bx:article:6011389901308392016-d9e31a18fd4bf99210f8f228f1e617cb 2009-11-09T14:53:20.320-05:00

At this creative and strategic wonderland we call AgencyNet, we LOVE fancy-schmancy presentations that bear snappy visuals and perspicacious copy. More times than not, unfortunately, they’re different versions of the same news story.

At this creative and strategic wonderland we call AgencyNet, we LOVE fancy-schmancy presentations that bear snappy visuals and perspicacious copy. More times than not, unfortunately, they’re different versions of the same news story. http://anidea.com/news/the-great-digital-divide/ AgencyNet Interactive ainteractive565 2 2 0 0 urn:com:businessweek:bx:article:12333942480876845467-02243d3a5c51e2952bbaebde89ae4242 2009-11-10T10:01:12.471-05:00

For more than a year now, I've admired an unusual vegetable garden in a middle-class St. Louis neighborhood. The owners, Chinese immigrants, have carefully designed the space to house lettuces, tomatoes, cucumbers, berries and all varieties of...

For more than a year now, I've admired an unusual vegetable garden in a middle-class St. Louis neighborhood. The owners, Chinese immigrants, have carefully designed the space to house lettuces, tomatoes, cucumbers, berries and all varieties of... http://www.unboundedition.com/pdp_thinking/2009/nov/9/2009-space-odyssey/ Patrick Davis Partners jdebruijn841 0 0 0 0 urn:com:businessweek:bx:article:7629221278048483191-57538bc3d5f9d8f82412be3abc60b1c9 2009-10-29T10:38:47.843-04:00

If you can’t have a magazine e-reader that mimics print, you might as well have a print edition that mimics digital. Or tries to, anyhow.

If you can’t have a magazine e-reader that mimics print, you might as well have a print edition that mimics digital. Or tries to, anyhow. http://www.fastcompany.com/blog/clay-dillow/culture-buffet/esquires-six-figure-augmented-reality-turns-old-media-new-kind Sean Greene sgreene359 2 1 0 1 urn:com:businessweek:bx:article:2549449189361694118-2ee90c69f8a87d1b56ac3f11fa618d20 2009-11-03T17:32:02.022-05:00

It always stops me in my tracks when a television anchor utters a phrase that somehow references the real world as separate from the world of television journalism. As in: "Well, I guess out there in the real world...." Say what? As if they forget, for a second, that the sets aren't real and the stories are. So it's probably not surprising that, in the latest CNN Opinion Research poll, 70% of the respondents answered "yes" to the question "Are the media out of touch with average Americans?"

It always stops me in my tracks when a television anchor utters a phrase that somehow references the real world as separate from the world of television journalism. As in: "Well, I guess out there in the real world...." Say what? As if they forget, for a second, that the sets aren't real and the stories are. So it's probably not surprising that, in the latest CNN Opinion Research poll, 70% of the respondents answered "yes" to the question "Are the media out of touch with average Americans?" http://www.unboundedition.com/pdp_thinking/2009/nov/3/reporters-voyeurs-meda-trapped-real-time/ Patrick Davis Partners jdebruijn841 0 0 0 0 urn:com:businessweek:bx:article:11414173209391258313-fb446949746dd18d41cff9082352d495 2009-11-02T15:14:40.150-05:00

Not much surprises us these days. And that, by and large, is the way we like it. We have more control than ever over our lives. We bank and shop on-demand online. We use RSS feeds to filter our news. We carefully manage our public image by broadcasting the most appealing pieces of ourselves -- photos, status updates and MP3 playlists -- on our blogs and Facebook pages. Recognizing this demand for control and customization, more marketers are asking us to help shape their products however we see fit. So it's surprising to see some new businesses thriving by keeping us in the dark.

Not much surprises us these days. And that, by and large, is the way we like it. We have more control than ever over our lives. We bank and shop on-demand online. We use RSS feeds to filter our news. We carefully manage our public image by broadcasting the most appealing pieces of ourselves -- photos, status updates and MP3 playlists -- on our blogs and Facebook pages. Recognizing this demand for control and customization, more marketers are asking us to help shape their products however we see fit. So it's surprising to see some new businesses thriving by keeping us in the dark. http://www.unboundedition.com/pdp_thinking/2009/nov/2/element-surprise/ Patrick Davis Partners jdebruijn841 0 0 0 0 urn:com:businessweek:bx:article:10213894559194158638-1d8c53a4239b187ce0722fccaeeb049f 2009-10-08T10:17:41.193-04:00

NEW YORK (AdAge.com) -- Rival magazine companies are discussing the creation of an ad network that would sell targeted ad space across many of the industry's websites, according to executives at several different publishers. Discussions are "very...

NEW YORK (AdAge.com) -- Rival magazine companies are discussing the creation of an ad network that would sell targeted ad space across many of the industry's websites, according to executives at several different publishers. Discussions are "very... http://adage.com/mediaworks/article?article_id=139496 Bindu Shah bshah582 8 7 1 0 urn:com:businessweek:bx:article:18037460249963527201-2a0b6cda03d3d52f02c2fd7286912e91 2009-10-28T00:00:45.002-04:00

Web videos are emerging as a new form of interactive marketing that captures attention of the visitors, increasing your chance of getting a lead or a sale.

Web videos are emerging as a new form of interactive marketing that captures attention of the visitors, increasing your chance of getting a lead or a sale. http://grazitti.wordpress.com/2009/04/15/are-web-videos-effective-in-marketing-2/ Varinder Kaur vkaur577 3 3 0 0 urn:com:businessweek:bx:article:17933077800119839154-0809887252324f17ccd9e0abb7177d70 2009-09-30T10:35:59.164-04:00

After a few months of testing, Reuters is pulling the plug on the Americas Dealzone chatroom on Reuters Messaging, the company confirmed. In a memo obtained by paidContent, Martin Howell, Reuters’ news editor for the Americas, told staffers the...

After a few months of testing, Reuters is pulling the plug on the Americas Dealzone chatroom on Reuters Messaging, the company confirmed. In a memo obtained by paidContent, Martin Howell, Reuters’ news editor for the Americas, told staffers the... http://paidcontent.org/article/419-reuters-drops-americas-dealzone-chatroom-finance-and-social-media-didnt/ Bindu Shah bshah582 7 6 0 1 urn:com:businessweek:bx:article:4409969475788371705-4b7807c55c37f022cb418b5ba407da7e 2009-10-26T06:20:30.005-04:00

Digital Natives are people born and raised in a household with access to digital technologies like computers, Internet, mobiles, smart phones, etc. Digital natives view the media landscape as their “natural habitat” from which they can pull...

Digital Natives are people born and raised in a household with access to digital technologies like computers, Internet, mobiles, smart phones, etc. Digital natives view the media landscape as their “natural habitat” from which they can pull... http://grazitti.wordpress.com/2009/09/09/marketing-for-digital-natives/ Varinder Kaur vkaur577 3 3 0 0 urn:com:businessweek:bx:article:8610212618470677435-84a5cef134103f271e55d679bf038a3d 2009-10-26T10:16:35.331-04:00

The functionality of iPhones and other mobile devices represents a fundamental shift in how we view the act of marketing, further blurring the lines between advertising, research, promotions, CRM and entertainment content. As new developments continue to make digital technologies a more integral part of our everyday lives, marketers will be forced to rethink mobile marketing's currently limited role within the marketing mix. Somewhere along the line, "mobile" was half dismissed, pigeonholed to a wrung on the ladder below all other media. After all, "nobody wants ads on their phone." But then our phones morphed with our computers, our TVs, our music collections, our video game consoles, our calendars, our books...to become our lifelines. Now "there's an app for that," and "that" can be practically anything, including your car keys. Online and mobile, once treated by many marketing departments as separate tactical disciplines, have merged overnight. Call it the mobile web or whatever else you'd like, but a digital fabric is starting to overlay virtually all aspects of life for certain consumers - and this fabric is growing rapidly.

The functionality of iPhones and other mobile devices represents a fundamental shift in how we view the act of marketing, further blurring the lines between advertising, research, promotions, CRM and entertainment content. As new developments continue to make digital technologies a more integral part of our everyday lives, marketers will be forced to rethink mobile marketing's currently limited role within the marketing mix. Somewhere along the line, "mobile" was half dismissed, pigeonholed to a wrung on the ladder below all other media. After all, "nobody wants ads on their phone." But then our phones morphed with our computers, our TVs, our music collections, our video game consoles, our calendars, our books...to become our lifelines. Now "there's an app for that," and "that" can be practically anything, including your car keys. Online and mobile, once treated by many marketing departments as separate tactical disciplines, have merged overnight. Call it the mobile web or whatever else you'd like, but a digital fabric is starting to overlay virtually all aspects of life for certain consumers - and this fabric is growing rapidly. http://www.unboundedition.com/pdp_thinking/2009/oct/25/mobile-marketing-moving-forefront/ Patrick Davis Partners jdebruijn841 2 2 0 0 urn:com:businessweek:bx:article:16829514950087216851-9161bc3c9424a22f87a61782308019c4 2009-02-14T09:32:00.000-05:00

Windows Dancer (From Windows Plus! Digital Media Enhancements) on Xp, Vista, and Windows 7 (Windows All) Hello Everybody,

Windows Dancer (From Windows Plus! Digital Media Enhancements) on Xp, Vista, and Windows 7 (Windows All) Hello Everybody, http://www.winmatrix.com/forums/index.php?showtopic=22526 98 98 0 0 urn:com:businessweek:bx:article:13737490706487069783-ea9b6fcd087e8a9e93b9dfef6f378794 2009-10-16T08:17:47.771-04:00

From direct mail to web design, A/B testing is considered a gold standard of user research: Show one version to half your audience and another version to the other half; compare results, and adjust accordingly. Some very cool examples include Google’s obsessive testing of subtle design tweaks and Dustin Curtis’ experiment with direct commands and clickthrough rates. (”You should follow me on Twitter” produced dramatically better results than the less moralizing, “Follow me on Twitter.”) So here’s something devilishly brilliant: The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.

From direct mail to web design, A/B testing is considered a gold standard of user research: Show one version to half your audience and another version to the other half; compare results, and adjust accordingly. Some very cool examples include Google’s obsessive testing of subtle design tweaks and Dustin Curtis’ experiment with direct commands and clickthrough rates. (”You should follow me on Twitter” produced dramatically better results than the less moralizing, “Follow me on Twitter.”) So here’s something devilishly brilliant: The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees. http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/ Courtney Hurley churley331 2 2 0 0 urn:com:businessweek:bx:article:17060545121232662915-81a409ca3009b5762645415fdf87bab4 2009-10-22T17:44:15.335-04:00

After 40 years of lying, cheating and stealing together, the Unbound Edition Players and their barely functioning livers reunite to present “The Color Blue.” (Curtain up)

After 40 years of lying, cheating and stealing together, the Unbound Edition Players and their barely functioning livers reunite to present “The Color Blue.” (Curtain up) http://www.unboundedition.com/pdp_thinking/2009/oct/22/attention-deficit-theatre-mad-men-season-three-epi/ Patrick Davis Partners jdebruijn841 0 0 0 0 urn:com:businessweek:bx:article:8151200243111477318-f4e5a9a63081fea6a5e6cad23f20c965 2009-10-22T13:32:55.390-04:00

Nonprofits and causes in need of ad inventory can look to Publishers With a Purpose to help them spread their message for free. Now that President Obama has issued a call to arms for activism, some are forgoing traditional volunteer opportunities,...

Nonprofits and causes in need of ad inventory can look to Publishers With a Purpose to help them spread their message for free. Now that President Obama has issued a call to arms for activism, some are forgoing traditional volunteer opportunities,... http://adage.com/goodworks/post?article_id=139815 Geoff Aoyagi gaoyagi614 0 0 0 0 urn:com:businessweek:bx:article:4856223696369216450-2777a6c9489f922664c4df39b087885a 2009-08-14T10:13:42.871-04:00

People who “get the web” will explain to you that the economics of the web have everything to do with linking and getting linked to. The more links one can get, the better off one is. Few disagree with that guidepost. So when the AP and the newspaper owners demanded that they get revenue from the linkers, it was clear that they just didn’t understand the web and didn’t appreciate all the value they were receiving from link traffic.

People who “get the web” will explain to you that the economics of the web have everything to do with linking and getting linked to. The more links one can get, the better off one is. Few disagree with that guidepost. So when the AP and the newspaper owners demanded that they get revenue from the linkers, it was clear that they just didn’t understand the web and didn’t appreciate all the value they were receiving from link traffic. http://paidcontent.org/article/419-the-fallacy-of-the-link-economy/ Bindu Shah bshah582 10 8 1 1 urn:com:businessweek:bx:article:8927479679283762720-6eba0ea0e101fbbff3bfcf811434199d 2009-10-20T11:18:09.076-04:00

Two autumn’s ago, Chevron, working with the Economist Group, launched Energyville as part of its Will you Join Us campaign. Not surprisingly, the campaign, the site and the game drew a lot of criticism and vitriol for alleged greenwashing and hypocrisy. By posing a question the way it did, it also invited negative answers (“No, I will not join you” on the blog) and word play that twisted the URL (Will you join us in protesting Chevron?). Despite all this, Chevron has persisted. I’m reminded of their effort because a recent Financial Times supplement on the subject of “Modern Energy” had an article about oil company adaptation on the top of the fold and an ad for Energyville on the bottom. An interesting contrast, especially as the article began with an oil man who suggested the oil industry “should be fighting for its survival, rather than the carmakers.” In that context, I took another look at the Will You Join Us site and Energyville – was it actually telling a story about survival?

Two autumn’s ago, Chevron, working with the Economist Group, launched Energyville as part of its Will you Join Us campaign. Not surprisingly, the campaign, the site and the game drew a lot of criticism and vitriol for alleged greenwashing and hypocrisy. By posing a question the way it did, it also invited negative answers (“No, I will not join you” on the blog) and word play that twisted the URL (Will you join us in protesting Chevron?). Despite all this, Chevron has persisted. I’m reminded of their effort because a recent Financial Times supplement on the subject of “Modern Energy” had an article about oil company adaptation on the top of the fold and an ad for Energyville on the bottom. An interesting contrast, especially as the article began with an oil man who suggested the oil industry “should be fighting for its survival, rather than the carmakers.” In that context, I took another look at the Will You Join Us site and Energyville – was it actually telling a story about survival? http://www.unboundedition.com/pdp_thinking/2009/oct/20/data-drama/ Patrick Davis Partners jdebruijn841 0 0 0 0 urn:com:businessweek:bx:article:9353978333992470735-fb8775f77f522fa8a9d15aafb86dfcd3 2009-10-08T10:56:16.761-04:00

While the 5.3 percent decline in online ad spend recorded by the Interactive Advertising Bureau this week served as an unnecessary reminder of how bad things were in the first six months of the year, a survey of media buyers by JP Morgan analyst...

While the 5.3 percent decline in online ad spend recorded by the Interactive Advertising Bureau this week served as an unnecessary reminder of how bad things were in the first six months of the year, a survey of media buyers by JP Morgan analyst... http://paidcontent.org/article/419-jp-morgan-media-buyers-expect-ad-spend-to-rise-at-least-5-percent-in-h2/ Bindu Shah bshah582 2 2 0 0 urn:com:businessweek:bx:article:18312640962182496955-c5b9908ba6c2145562a5d33880a11cbc 2009-10-09T16:21:07.489-04:00

Top tech minds are helping National Public Radio envision its digital future.

Top tech minds are helping National Public Radio envision its digital future. http://blogs.computerworld.com/14891/digital_think_in_harnesses_high_tech_brainpower Sharon Machlis smachlis691 1 1 0 0