Digital Public Relations - Business Exchange Most Active Articles 2009-11-25T23:13:40.058-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:digital-public-relations Lee Odden lodden181 Six Ways to Tell If Public Relations Is For You urn:com:businessweek:bx:article:8160528276574943590-1776823b7f5597fcf54fa51062466bd0 2009-11-25T10:16:33.556-05:00 I often write about PR strategies and tips. But for any business, there is a limit on the amount of marketing effort (and budget) that can be focused in one area. So taking a step back, here's a six question quiz to determine if PR is for you. I often write about PR strategies and tips. But for any business, there is a limit on the amount of marketing effort (and budget) that can be focused in one area. So taking a step back, here's a six question quiz to determine if PR is for you. emsincorporated.com http://www.emsincorporated.com/six-ways-to-tell-if-public-relations-is-for-you/ Marsha Friedman mfriedman294 1 1 0 0 Does Your Message Tie Into Resolutions for the New Year? urn:com:businessweek:bx:article:1678272984077486224-0bd354640a5c4da8fbdd18d5c6304046 2009-11-25T10:28:22.436-05:00 If So, Don’t Miss This Window of Opportunity for Media Coverage Can your book/product/service help people achieve their New Year's goals? If so, you have a great opportunity to get media coverage. The media is lining up their segments and editorial pieces right now for the New Year. So think about, does your message relate to health, wealth, debt strategies, home improvement, charitable giving, or anything else that may be part of someone's vision for 2010? If so, here's how to take advantage of this seasonal opportunity. If So, Don’t Miss This Window of Opportunity for Media Coverage Can your book/product/service help people achieve their New Year's goals? If so, you have a great opportunity to get media coverage. The media is lining up their segments and editorial pieces right now for the New Year. So think about, does your message relate to health, wealth, debt strategies, home improvement, charitable giving, or anything else that may be part of someone's vision for 2010? If so, here's how to take advantage of this seasonal opportunity. emsincorporated.com http://www.emsincorporated.com/does-your-message-tie-into-resolutions-for-the-new-year/ Marsha Friedman mfriedman294 0 0 0 0 International Document Services, Inc. Selects DepthPR for Public Relations and SEO Services urn:com:businessweek:bx:article:14637610656819751441-2e0e5b63840f28a9d2cf5c04d7e38fd1 2009-11-24T19:43:06.876-05:00 ATLANTA, Ga., Nov. 24 (SEND2PRESS NEWSWIRE) -- Depth Public Relations, an Atlanta, Georgia, provider of public relations, Internet search visibility and marketing strategies for the mortgage lending and financial services industry has signed International Document Services (IDS), a mortgage document preparation vendor for closing docs, initial disclosures and reverse documents. ATLANTA, Ga., Nov. 24 (SEND2PRESS NEWSWIRE) -- Depth Public Relations, an Atlanta, Georgia, provider of public relations, Internet search visibility and marketing strategies for the mortgage lending and financial services industry has signed International Document Services (IDS), a mortgage document preparation vendor for closing docs, initial disclosures and reverse documents. send2press.com http://www.send2press.com/newswire/2009-11-1124-007.shtml Christopher Simmons csimmons281 1 0 1 0 Hold the Front Page - Social Media Newsrooms urn:com:businessweek:bx:article:7938829091831332215-9f361be9bb9bd5b2868bf1826e2f4420 2009-11-23T16:43:21.861-05:00 In-depth article on trailblazing businesses use of social media newsrooms. Cisco, GM, Fod, Cincom, Electrolux. By Neil Gibbons via Communicate Magazine In-depth article on trailblazing businesses use of social media newsrooms. Cisco, GM, Fod, Cincom, Electrolux. By Neil Gibbons via Communicate Magazine communicatemagazine.co.uk http://communicatemagazine.co.uk/index.php?option=com_content&view=article&id=658:hold-the-front-page&catid=44:currentissue&Itemid=113 Steve Kayser skayser152 2 1 0 1 15 Ways PR Agencies Can Help Companies With Social Media urn:com:businessweek:bx:article:6530382125449624442-01d84631a8adb5383b1a23ca7a385b5b 2009-11-16T14:49:56.455-05:00 As social media has grown in acceptance within companies over the past few years, one debate never seems to go away – whether agencies should be involved in social media communications, or whether the only way to maintain an “authentic voice” is for companies to undertake it all themselves. As social media has grown in acceptance within companies over the past few years, one debate never seems to go away – whether agencies should be involved in social media communications, or whether the only way to maintain an “authentic voice” is for companies to undertake it all themselves. socialmediatoday.com http://www.socialmediatoday.com/SMC/142863 George Millington II gmillingtonii402 6 4 0 2 Top Inbound Marketing Stories of the Week: Get with the Social Media Program urn:com:businessweek:bx:article:12225031141495830498-37095b1a60013be6d50e2c5ba5b5816c 2009-11-13T14:46:00.488-05:00 blog.hubspot.com http://blog.hubspot.com/blog/tabid/6307/bid/5305/Top-Inbound-Marketing-Stories-of-the-Week-Get-with-the-Social-Media-Program.aspx?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HubSpot+%28HubSpot%29&utm_content=Netvibes George Millington II gmillingtonii402 14 13 0 1 Print Circulations Tank As Online Media Takes Over urn:com:businessweek:bx:article:9789926334934749637-b6ac49f28d01a732d7084be641e592e5 2009-11-17T13:59:10.765-05:00 The outlook for newspapers is looking pretty dismal these days. But don't give up hope on using PR to spread your message through the print medium just yet. My article will share some interesting statistics on the changes in the newspaper industry, which you can actually use to your benefit. The outlook for newspapers is looking pretty dismal these days. But don't give up hope on using PR to spread your message through the print medium just yet. My article will share some interesting statistics on the changes in the newspaper industry, which you can actually use to your benefit. emsincorporated.com http://www.emsincorporated.com/print-circulations-tank-as-online-media-takes-over/ Marsha Friedman mfriedman294 1 1 0 0 I’ve Seen the Future and it’s… The Crowd urn:com:businessweek:bx:article:10977514829269191873-10e468b25edc84363b5e987d17dffd57 2009-11-17T09:34:53.778-05:00 I’ve Seen the Future and it’s… The Crowd By Sedef Onder A couple weeks ago, I attended the first-ever TEDxEast conference, and found a remarkably consistent theme to several speakers’ presentations. The notion of consumers and the public interacting... I’ve Seen the Future and it’s… The Crowd By Sedef Onder A couple weeks ago, I attended the first-ever TEDxEast conference, and found a remarkably consistent theme to several speakers’ presentations. The notion of consumers and the public interacting... bit.ly http://bit.ly/2kYsl0 Sedef Onder sonder392 0 0 0 0 How Twitter is Changing the Face of Media urn:com:businessweek:bx:article:11975549922589582697-61997eb959fc848866b87602cb5c38c1 2009-11-11T17:05:55.082-05:00 The most radical shift to media in recent years is that we now have a central real-time hub that serves to enhance every other content platform on the web. Sure, we could always use RSS for blogs, and sign up to follow a person’s activity on a video or photo sharing site, but used correctly, Twitter (Twitter) now provides a one-stop, real-time service for all of a person’s content. It allows us something that in the past only huge corporations could have: our own broadcasting network. If you’re on Twitter, and to a certain extent Facebook (Facebook), you are in the broadcasting business. The most radical shift to media in recent years is that we now have a central real-time hub that serves to enhance every other content platform on the web. Sure, we could always use RSS for blogs, and sign up to follow a person’s activity on a video or photo sharing site, but used correctly, Twitter (Twitter) now provides a one-stop, real-time service for all of a person’s content. It allows us something that in the past only huge corporations could have: our own broadcasting network. If you’re on Twitter, and to a certain extent Facebook (Facebook), you are in the broadcasting business. mashable.com http://mashable.com/2009/11/11/twitter-media-landscape/ George Millington II gmillingtonii402 5 4 0 1 Why Doesn't Social Media Work for Traditional B2B Marketers? Because They're Traditional B2B Marketers. urn:com:businessweek:bx:article:15243415457759362807-9765834c312856c0e25c39a484b1542b 2009-11-12T14:12:48.385-05:00 Traditional B2B marketers who resist social media aren't much different. They resist social media because it doesn't work when they use it as another outbound marketing channel. Instead of rejecting social media as a channel, traditional marketers need to reject their outbound approach to marketing. Traditional B2B marketers who resist social media aren't much different. They resist social media because it doesn't work when they use it as another outbound marketing channel. Instead of rejecting social media as a channel, traditional marketers need to reject their outbound approach to marketing. blog.hubspot.com http://blog.hubspot.com/blog/tabid/6307/bid/5303/Why-Doesn-t-Social-Media-Work-for-Traditional-B2B-Marketers-Because-They-re-Traditional-B2B-Marketers.aspx George Millington II gmillingtonii402 3 1 0 2 10 Ways a Start-Up Can Use Social Media to Market Itself urn:com:businessweek:bx:article:15407150023510724887-174efc77995e7cd8b51e80d674c2692d 2009-11-09T12:35:54.116-05:00 “How can a start-up with a few employees and a tiny marketing budget get its name out there?” The question appeared perfect for a panel that included blogger and Twitter star Chris Brogan, Hubspot’s CEO and Inbound Marketing author Brian Halligan, and this blogger, who has worked on the launch of numerous companies and brands including Lotus, Monster.com, and Lending Tree, not to mention another dozen that never made it. “How can a start-up with a few employees and a tiny marketing budget get its name out there?” The question appeared perfect for a panel that included blogger and Twitter star Chris Brogan, Hubspot’s CEO and Inbound Marketing author Brian Halligan, and this blogger, who has worked on the launch of numerous companies and brands including Lotus, Monster.com, and Lending Tree, not to mention another dozen that never made it. blog.hubspot.com http://blog.hubspot.com/blog/tabid/6307/bid/5297/10-Ways-a-Start-Up-Can-Use-Social-Media-to-Market-Itself.aspx George Millington II gmillingtonii402 5 4 0 1 Is your business blog still relevant? urn:com:businessweek:bx:article:5805499784343602680-b1e9a35e6c539c82a541d1d641166528 2009-11-11T12:23:11.292-05:00 Absolutely...yes it is. You shouldn't even have to question it. I've launched six blogs since 2006, and the one thing I have learned from each one is that your blog is your voice. If it is a business blog, then it serves as your corporate voice. If it is a personal blog, then it is representative of your personal voice. Absolutely...yes it is. You shouldn't even have to question it. I've launched six blogs since 2006, and the one thing I have learned from each one is that your blog is your voice. If it is a business blog, then it serves as your corporate voice. If it is a personal blog, then it is representative of your personal voice. SMC:posts http://www.socialmediatoday.com/SMC/141482 George Millington II gmillingtonii402 1 0 0 1 Tweets Are Coming to LinkedIn - Bits Blog urn:com:businessweek:bx:article:17583772513211289502-1313408a89fc1d6ad67a28728915fb5b 2009-11-10T12:44:47.646-05:00 continues to spread its wings across the Web. On Tuesday, LinkedIn and Twitter announced a partnership to bring tweets to LinkedIn, the social networking site for professionals. This comes on the heels of announcements by Microsoft and Google that... continues to spread its wings across the Web. On Tuesday, LinkedIn and Twitter announced a partnership to bring tweets to LinkedIn, the social networking site for professionals. This comes on the heels of announcements by Microsoft and Google that... bits.blogs.nytimes.com http://bits.blogs.nytimes.com/2009/11/10/tweets-are-coming-to-linkedin/?ref=technology George Millington II gmillingtonii402 2 0 0 2 Greenbuild 2009 Preview urn:com:businessweek:bx:article:3246458348950327518-c7192aab5de238a38751a78e2d02cb4c 2009-11-12T14:39:28.023-05:00 We’re in Phoenix for Greenbuild 2009, and we’ve already seen some exciting new companies and products on the show floor. We’re in Phoenix for Greenbuild 2009, and we’ve already seen some exciting new companies and products on the show floor. blog.pr-vantage.com http://blog.pr-vantage.com/2009/11/11/greenbuild-2009-preview Rob Adler radler888 0 0 0 0 Why Social Media Is Vital to Corporate Social Responsibility urn:com:businessweek:bx:article:1988818124124264389-5a9a46c9b65eeb2d2a9200c04b287a63 2009-11-06T14:14:28.448-05:00 A cultural and corporate shift is taking place in the world. The result of things like the current economic climate and recognition of global climate change, society is starting to push past awareness and into action. As this transition takes hold, companies are evolving from their reactive states, and moving toward more pro-active approaches. Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens. A cultural and corporate shift is taking place in the world. The result of things like the current economic climate and recognition of global climate change, society is starting to push past awareness and into action. As this transition takes hold, companies are evolving from their reactive states, and moving toward more pro-active approaches. Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens. Mashable! http://mashable.com/2009/11/06/social-responsibility/ George Millington II gmillingtonii402 1 0 0 1 25 Of The Most Powerful and Influential Women in Social Media 2009 urn:com:businessweek:bx:article:10861621043854645970-771c9b857298b39e9064346b108b61b3 2009-11-05T12:50:21.384-05:00 Connect with Ron Welcome to the Immediate Influence blog exploring the power of influence, social media, and beyond. I'd love to connect with you directly, check me out on Twitter and be sure to subscribe to the blog for updates. -- Ron Hudson Connect with Ron Welcome to the Immediate Influence blog exploring the power of influence, social media, and beyond. I'd love to connect with you directly, check me out on Twitter and be sure to subscribe to the blog for updates. -- Ron Hudson immediateinfluenceblog.com http://immediateinfluenceblog.com/25-of-the-most-powerful-influential-women-in-social-media-2009/ George Millington II gmillingtonii402 2 1 0 1 Social software adoption, how are we doing? urn:com:businessweek:bx:article:927459673448841186-e71f528a86cde0c7ee1770eccd221a40 2009-11-05T12:47:53.373-05:00 socialmediatoday.com http://www.socialmediatoday.com/SMC/139775 George Millington II gmillingtonii402 1 0 0 1 How to Integrate Social Media Into Your Marketing urn:com:businessweek:bx:article:8322784106019629230-4e2aeee681212ebc7806e2719abd4e0f 2009-11-03T12:36:48.480-05:00 SMC:posts http://www.socialmediatoday.com/SMC/139243 George Millington II gmillingtonii402 3 2 0 1 Tribes in Afghanistan, an Economic Hit Man and The Tin Man Clash in Latest Issue of Cincom Expert Access urn:com:businessweek:bx:article:6524843828325451249-8dd409c964ab4f0640c503ec9a33bca5 2009-11-04T23:10:52.148-05:00 Editor sticks neck out with this quote "What other business publication, besides Cincom Expert Access, could you possibly find Hollywood, a Hit Man, Tribes in Afghanistan and the Tin Man conflate, confabulate and congeal without any flim-flam-flummery?" said Steve Kayser, Expert Access editor. Editor sticks neck out with this quote "What other business publication, besides Cincom Expert Access, could you possibly find Hollywood, a Hit Man, Tribes in Afghanistan and the Tin Man conflate, confabulate and congeal without any flim-flam-flummery?" said Steve Kayser, Expert Access editor. prnewswire.com http://www.prnewswire.com/news-releases/tribes-in-afghanistan-an-economic-hit-man-and-the-tin-man-clash-in-latest-issue-of-cincom-expert-access-68953007.html Steve Kayser skayser152 1 0 0 1 Mind Our Mindsets … Move the World urn:com:businessweek:bx:article:11866410146153436364-6dd310a5ffae9443ef81b38a40ae9063 2009-11-03T13:11:18.209-05:00 The economy. Gas prices. Housing. Credit crisis. Healthcare. Education. War. Terrorism. Yes. We face significant problems. Albert Einstein once stated that, “The significant problems we face cannot be solved by the same level of thinking that... The economy. Gas prices. Housing. Credit crisis. Healthcare. Education. War. Terrorism. Yes. We face significant problems. Albert Einstein once stated that, “The significant problems we face cannot be solved by the same level of thinking that... expertaccess.cincom.com http://expertaccess.cincom.com/2009/08/mind-our-mindsets-move-the-world/ Steve Kayser skayser152 1 0 0 1 Ten Tips for Being “Good in a Room” in the Complex Sale urn:com:businessweek:bx:article:9884893399898961648-7ea0d65caab8008b27cd05f89209b90d 2009-11-03T13:15:34.746-05:00 Do You Know … The one skill that’s considered to be an absolute “must have” in the complex sale? The Definition The complex sale typically refers to a high-value purchase, $150,000 and higher, involving a buyer’s committee consisting of anywhere... Do You Know … The one skill that’s considered to be an absolute “must have” in the complex sale? The Definition The complex sale typically refers to a high-value purchase, $150,000 and higher, involving a buyer’s committee consisting of anywhere... smartselling.cincom.com http://smartselling.cincom.com/2009/10/ten-tips-for-being-%E2%80%9Cgood-in-a-room%E2%80%9D-in-the-complex-sale/ Steve Kayser skayser152 1 0 0 1 SEO Tricks and Treats Workshop urn:com:businessweek:bx:article:16662444840315927679-7b82531d4c57a1dc585aea3be1056226 2009-11-03T12:43:19.320-05:00 This Thursday, October 29th, we will be holding the SEO Tricks and Treats Workshop to help business owners learn about some of the most recent trends in the Internet Marketing industry. You don’t have to be haunted by poor website rankings anymore. This Thursday, October 29th, we will be holding the SEO Tricks and Treats Workshop to help business owners learn about some of the most recent trends in the Internet Marketing industry. You don’t have to be haunted by poor website rankings anymore. seo.com http://www.seo.com/blog/seo-tricks-and-treats-workshop/ George Millington II gmillingtonii402 1 0 0 1 The Power of Resistance: Lessons Learned from Bestselling Author Steven Pressfield urn:com:businessweek:bx:article:1478017473298460851-9ddb34144b22c7e934eb1c38d4d16bdd 2009-11-02T21:30:58.445-05:00 Resistance (with a capital “R”) is the intractable foe of all working writers and the death of most aspiring writers – and entrepreneurs, painters, astronauts, and - insert your dream -. How many of you reading this right now intend, “one day,” to write a book? A screenplay? A musical play? “‘One day” is your Resistance. It’s also the unrelenting foe of anyone wanting to achieve anything substantive in this life. Resistance (with a capital “R”) is the intractable foe of all working writers and the death of most aspiring writers – and entrepreneurs, painters, astronauts, and - insert your dream -. How many of you reading this right now intend, “one day,” to write a book? A screenplay? A musical play? “‘One day” is your Resistance. It’s also the unrelenting foe of anyone wanting to achieve anything substantive in this life. ow.ly http://ow.ly/yLGL Steve Kayser skayser152 1 0 0 1 Be a Dream Guest on Talk Radio…And Turn Your Host’s Listeners into Your Followers urn:com:businessweek:bx:article:5578106585672226681-54900f50e26ef4d85c46794a73a1cce8 2009-11-04T17:37:14.853-05:00 The hard truth that a PR agency has to help clients understand is that journalists and host don't care about selling your book, your product, your story or your messages. What they do care about is serving their viewers, listeners and readers with information and entertainment that keep them tuned in and paying attention. The more eyes and ears that are focused on their shows and publications means more advertising dollars for those organizations. And that is the "bottom line" in those industries. The hard truth that a PR agency has to help clients understand is that journalists and host don't care about selling your book, your product, your story or your messages. What they do care about is serving their viewers, listeners and readers with information and entertainment that keep them tuned in and paying attention. The more eyes and ears that are focused on their shows and publications means more advertising dollars for those organizations. And that is the "bottom line" in those industries. emsincorporated.com http://www.emsincorporated.com/be-a-dream-guest-on-talk-radio/ Marsha Friedman mfriedman294 1 1 0 0 Social Media Accounts for 18% of Information Search Market | Brian Solis urn:com:businessweek:bx:article:10746521192549189463-103365ac87103fc55f3101f8187b44d5 2009-10-29T12:29:24.746-04:00 As consumers, I think you’ll agree, prior to making any decision purchase, most of the time, our journey begins with a combination of online search and real world conversations with friends, family and peers. As the Web matures, a greater volume of... As consumers, I think you’ll agree, prior to making any decision purchase, most of the time, our journey begins with a combination of online search and real world conversations with friends, family and peers. As the Web matures, a greater volume of... briansolis.com http://www.briansolis.com/2009/10/social-media-accounts-for-18-of-information-search-market/ George Millington II gmillingtonii402 2 1 0 1