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DIGITAL PUBLIC RELATIONS

Digital Public Relations, also referred to as online public relations or new media PR, is the practice of leveraging online media, search and the social web as channels of communication, engagement and influence.

Digital Public Relations is part of Business Exchange, suggested by Lee Odden. This topic contains 717 news and 431 blog items. Read updated news, blogs, and resources about Digital Public Relations. Find user-submitted articles and reactions on Digital Public Relations from like-minded professionals.

News

Recent news on this topic.

You’ve Got Publicity, Now Where are the Sales?more

• Sales is a two-step process; the first is PR. • The second occurs at the point of sale. • Be sure your website is...

Want to Make Sure the TV Cameras Love You?more

Article At a glance: • Relax and treat the host like a friend • Dress in solid, darker colors • Be an expert guest, not...

Gap’s Digital Campaign Taking Off with Blogsmore

At the heart of the Gap’s new global marketing campaign is Styld.by – a first-of-its-kind digital collaboration between...

Reach Bigger Audiences by Using Broader Appealmore

Don’t lock yourself into one marketing message. Broad messages make for bigger audiences. Have a variety of angles for...

PR Agencies Increasingly Use SEO & Social Media Consultantsmore

After many years in the business, I’ve recently noticed an influx of PR agencies that are in desperate need of social...

Get Free Weekly PR Report: Tips, Trends, Case Studies and How-To'smore

If you do your own publicity and PR, and want to stay on top of tips, how-to's, trends and case studies that will help...

Want to Get in the Game? You’ll Need a Coachmore

But the reality is, we all need a coach. Ali and Leonard needed Coach Dundee. Giants quarterback Eli Manning needed...

Media Exposure is Marketing Gold – If You Know How to Use Itmore

Implicit media endorsements make you stand out from the competition. It’s not advertising; it’s building credibility.

Marsha Friedman: PR Insider Hot Sheet for Jan 2012more

A compilation of PR reports by 22-year veteran of public relations, Marsha Friedman. Articles includes case studies,...

You Finally Landed a Print Interviewmore

Find out what you can expect when being interviewed by the media. Learn 5 simple steps that will position you for...

Why Your Marketing Plan is like A New Year’s Resolutionmore

Marketing is building and maintaining an emotional relationship with your customers.

Radio Stations – They’re Now Web Sites That Also Happen to Broadcast –...more

Article highlights: 1. Radio stations have married social media and traditional media. 2. Why social media is important...

No Shock – Talk Radio’s a New Game! Part 1more

I talked to Alex about changes in talk radio and how they affect you as a guest. Our interview ran long so here part 1...

Changing Newspapers Demand Changing PRmore

Downsizing newspapers have changed how PR is done. Smaller staffs, less time to mine pitches and press releases, what...

The 2011 “How We Learn From Others” PR Awardsmore

Article Highlights: • Arnold Schwarzenegger’s head-on diffusion and Anthony Weiner’s denial and implosion.

2012 public relations trends you need to be ready formore

In 2011 content was king ... 2012 will be the year to forge empires

How Does the Mainstream Media Use Social Media?more

One of the largest chains of radio stations mandates their hosts push social media on a regular basis.

Non-Profit PR Grants Program expanded to $50K for 2012, now includes I...more

TORRANCE, Calif., Dec. 19, 2011 (SEND2PRESS NEWSWIRE) -- Neotrope, a California based brand identity, internet...

Is 2011 the Year of Social Media?more

I’ve never seen a media tool so broad in scope, personal in reach and effective in use as Social Media.

Decking the Halls Doesn’t Mean Slowing Downmore

A mistake many commit in a media campaign during the holidays is slowing down instead of popping the clutch and putting...

Earning Valuable Attention for Your Businessmore

There is a whole lot of online garbage that comes to you via the Internet. When you get garbage, your first inclination...

2012 Social Media, search engines small business and commerce exchangemore

2011 redefine the way businesses and retailers interact online and look for sources on attracting new people and retain...

Why Small Radio Station Interviews Can Be Just as Good – If Not Better...more

So much has changed in the world of talk radio, where the power of the station isn’t as relevant as it used to be,...

Want To Promote Yourself? The Secret is that it’s NOT all About You!more

In public relations, one of the most important truisms revolves around the primary question that the media asks itself...

Let’s Not Blame Groupon for its Merchants’ Mistakes.more

I Found the article, Groupon horror: Bakery must make 102,000 cupcakes, via Washington Post Socia...

Top Sources: Digital Public Relations

  • smallbiztrends.com
  • emsincorporated.com
  • socialmediatoday.com
  • blog.gregoryfca.com
  • allbusiness.washingtonpost.com
  • prweekus.com
  • blog.hubspot.com
  • Reuters
  • cecinsider.exbdblogs.com
  • send2press.com

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Director of Marketing Biolite | Brooklyn, NY
Posted: May 10
PR Media Strategists (San Francisco and Boston area) San Francisco, CA
Posted: May 15
Director, Consumer Public Relations Safeway | Pleasanton, CA
Posted: May 16
PR and Social Media Expert Millennium Search | New York, NY
Posted: May 14
Account Supervisor (Healthcare Public Relations) Capstrat | Raleigh, NC
Posted: Apr 18

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