In the age of the iPhone, Kindle, and YouTube, the notion of the book is becoming increasingly elastic as publishers mash together text, video, and Web features in a scramble to keep readers interested. Publishers are working with multimedia partners to release “vooks” which intersperse videos throughout electronic text that can be read — and viewed — online or on an iPhone...
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Reactions to Hybrid Books From Publishers Like Simon and Schuster Add Video and Web Features to Reading
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