accounthave purchased (or would like to purchase), thereby recommending the products to their peers. Among college aged students, peer to peer or "word of mouth" recommendations have tremendous power and significantly influence buying behavior���and social...
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
Reactions to Barnes & Noble College Launches Social Commerce At More Than 500 Colleges & Universities
Join Business Exchange
to access the most relevant content for you, filtered by like-minded business professionals. Learn more
account