Are Agencies Friends or Foes of Digital Signage/DOOH/DPBM? « digital signage advertising

Adrian Cotterill of DailyDOOH raised the issue of content creation for DOOH campaigns. He told the audience of the recent Digital Signage Investor Conference that “…the cost to create content for digital signage is 4 to 5 times higher that it actually should be and sometimes it can be 6 to 10 times higher than…