Confectionery company Topps reinvents its retro product with interactive mobile apps.
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DIGITAL TRANSFORMATION
Digital transformation is about the usage of digital tools and technologies to transform traditional businesses
Digital Transformation is part of Business Exchange, suggested by
Subrahmanyam KVJ.
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GameStop's business model may be challenged, but the retailer is making moves to secure its place in the fast-moving...
Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from marketers, agency...
Steve Osborne, co-founder of packaging and branding design consultancy Osborne Pike, on how packaging can best harness...
Nordstrom recently rolled out 6,000 iPod Touches at 116 of its stores in an effort to reduce check-out wait times.
Sales of Procter Gamble’s Pepto-Bismol had been flat or declining for several years when in 2010, P marketers noticed...
Top Sources: Digital Transformation
- marketingmagazine.co.uk
- psfk.com
- adage.com
- BusinessWeek
- designweek.co.uk
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