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DIRECT MARKETING
Direct marketing is a form of marketing most commonly done via leaflets, brochures, letters, catalogs, or print or digital ads mailed, emailed, or distributed directly to current and potential consumers. The direct marketing process should also include database management, telecommunications, and digital media access. Marketers should take full advantage of the technological advancements made to enhance direct marketing outreach.
Direct Marketing is part of Business Exchange, suggested by
Carole Grossman Volman.
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Reference
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Top Sources: Direct Marketing
- marketingsherpa.com
- img.en25.com
- businessknowhow.com
- BusinessWeek
- business-strategy-innovation.com
