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DRUG MARKETING

Pharmaceutical companies are bombarding the airwaves with TV ads, showering doctors with gifts to get them to prescribe more of their drugs, and practicing other marketing tactics that can get them into hot water. The topic of drug marketing will examine the myriad ways the industry pushes its products -- and the inevitable controversies that result.

Drug Marketing is part of Business Exchange, suggested by Arlene Weintraub. This topic contains 433 news and 302 blog items. Read updated news, blogs, and resources about Drug Marketing. Find user-submitted articles and reactions on Drug Marketing from like-minded professionals.

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The most active stories in this topic based on user activity.

The Approval Process in Actionmore

What catalysts in the drug development process move biotech company stocks? The savvy investor must know what steps in...

Medical device sales – the book of knowledge is expandingmore

For medical device reps updating their command of the Book of Knowledge is critical. Not to sound melodramatic but in...

Two Biotech Ideas You May Have Missed: William Gregozeski [BTI]more

Adventurous investors have long sought out micro-cap stocks, attracted by the profit potential of starting on the...

Position Yourself for Big Returns in the Stem Cell Space: Jason Kolber...more

Stem cell companies have languished long enough in micro-cap territory. The industry is now approaching highly visible...

Biotech Watchlist 2013 Update: Exciting Ideas Have Explosive Potential...more

In January 2013, The Life Sciences Report debuted its biotech Watchlist, which outlined ideas for investors keyed to...

Pfizer and CMI Research team at PMRG for: Engaging Stakeholders with A...more

Pfizer and CMI Research team at PMRG for: Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting,...

CMI Further Strengthens Pharmaceutical Practice with Addition of Quali...more

ATLANTA, Ga., Feb. 7, 2013 (SEND2PRESS NEWSWIRE) -- CMI, a leader in marketing research services and insight, announced...

Medical sales – tailoring sales to physician preferences – An STC Clas...more

There is no one way physicians prefer to interact with a medical company. Many factors influence the physician’s view...

Fosamax Femur Fracture Attorneymore

Femur fractures have been linked to the taking of the osteoporosis drug Fosamax. For a free case review regarding your...

INNOVATION killers by John J Arentmore

If you want to succeed, look at your leadership. there are some leaders who are not open to innovation.

Medical Sales Blog Round-Upmore

If you missed some of our medical sales and medical device blogs posts, here’s a chance to look at our most popular...

Marketing, Advertising and Promotion of Pharmaceuticals and Medical De...more

Learn to comply with marketing, advertising and promotional regulations for pharmaceuticals and medical devices!

Effective Sales and Marketing Strategies for Orphan Drugsmore

With drug pipelines moving from essential products to niche therapies, large pharma companies are increasingly...

Medical sales – grabbing physician attentionmore

The key to sales success in the medical sales space is the sales rep is not only being mindful of the physician’s time,...

Medical sales value imperative – help physicians decrease riskmore

Physicians are in risk management business – trying to avoid risk or at least manage it. So, when physicians interact...

5th issue impacting medical sales in 2013 – customer satisfactionmore

Medical sales is undergoing change – some of these changes are major and some are procedural but all require the...

Medical sales – A new sales environment as more physicians become hosp...more

increasingly medical sales reps will walk into hospitals that are standardizing surgical supplies, choosing...

DePuy Pinnacle Hip Metallosis and Replacement Lawsuits | The Legal Exa...more

As a Dallas Texas medical doctor and DePuy ASR metal on metal hip recall and DePuy Pinnacle metallosis and injury...

Paul Gondek Joins CMI's Healthcare Solutions Practice - Advertising an...more

ATLANTA, Ga., Sept. 28, 2012 (SEND2PRESS NEWSWIRE) -- Paul Gondek has joined CMI to expand the company's Healthcare...

Medical sales: tailoring sales to physician preferences – A Sales Tipmore

Medical sales reps are challenged to figure out the right experience for every physician. Easy to say, not so easy to...

CMI to Co-Present with Pfizer Specialty at 2012 PMRG Annual National C...more

ATLANTA, Ga., March 8, 2012 (SEND2PRESS NEWSWIRE) -- CMI's Mike Mabey, vice president, client solutions, and Jarod...

Using Social Media to Educate and Empower Patientsmore

Many people have a working knowledge of social media but don’t truly understand what a powerful tool it can be when it...

Four hospital-physician issues impacting medical sales in 2013more

Four critical issues facing medical sales to hospitals and physicians are discussed in this blog: hospital...

Medical device sales – the sales process is changingmore

The medical device industry faces several issues – pricing concerns, health care reform, reimbursement pressures, and...

Medical sales – selling new technologies to physiciansmore

When talking about a new medical device with a physician, some will show a lot of interest. So you initial expectations...

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Top Sources: Drug Marketing

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  • Wall Street Journal Online
  • jpost.com
  • Forbes.com
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  • online.wsj.com
  • MarketWatch
  • bloomberg.com

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Jobs in this Topic

Marketing Director-Assisted Living Job HCR Manor Care | Austin, TX
Posted: May 10
Process Sciences Associate Drug Product Regeneron | Rensselaer, NY
Posted: May 8
Product Manager, Patient Experience Marketing, Oral IBD Brands Shire Pharmaceuticals | Chesterbrook, PA
Posted: May 13
Chief Medical Officer (CMO) for Pharma/Biotech Epc Search International | North Carolina
Posted: Apr 18

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