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DRUG MARKETING
Pharmaceutical companies are bombarding the airwaves with TV ads, showering doctors with gifts to get them to prescribe more of their drugs, and practicing other marketing tactics that can get them into hot water. The topic of drug marketing will examine the myriad ways the industry pushes its products -- and the inevitable controversies that result.
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With drug pipelines moving from essential products to niche therapies, large pharma companies are increasingly...
The key to sales success in the medical sales space is the sales rep is not only being mindful of the physician’s time,...
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Medical sales reps are challenged to figure out the right experience for every physician. Easy to say, not so easy to...
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Four critical issues facing medical sales to hospitals and physicians are discussed in this blog: hospital...
The medical device industry faces several issues – pricing concerns, health care reform, reimbursement pressures, and...
When talking about a new medical device with a physician, some will show a lot of interest. So you initial expectations...
Top Sources: Drug Marketing
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