accountIn this interview with Dr. Richard Ruff, co-founder of Sales Horizons, we learn more about current medical device sales...
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DRUG MARKETING
Pharmaceutical companies are bombarding the airwaves with TV ads, showering doctors with gifts to get them to prescribe more of their drugs, and practicing other marketing tactics that can get them into hot water. The topic of drug marketing will examine the myriad ways the industry pushes its products -- and the inevitable controversies that result.
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Fewer and fewer device adoptions are driven strictly by clinical specifications. People, other than the physician, are...
Pfizer is planning to sell Lipitor at generic prices directly to patients, part of an effort to hold onto sales of...
The medical device industry faces several issues – pricing concerns, health care reform, reimbursement pressures, and...
Several studies involving law enforcement personnel responding to and investigating clandestine drug laboratories have...
In this world of quick messages and short, satisfying spurts of content, the immediate impression is the often the one...
Europe's largest Digital Marketing conference for pharmaceutical marketing and communications professionals
will probably never happen. Still, this is worth taking a second the think about. The reality is that drug ads are...
Extract not available.
Drug Testing Now Required For Welfare Recipients
YouTube doesn't have to be a place you avoid if you're a pharma company. Here is how one major pharma company...
Google Inc . and Microsoft Corp . are helping to establish a non-profit organization targeting illegal Internet...
Sales force effectiveness is highly important for companies within the pharmaceutical industry. Current economic...
Hoping that social media will be a great channel to advertise your pharma or healthcare brand is fantasy.
NEW YORK (AdAge.com) -- If supporters of health-care legislation seem like they're in a hurry to get a bill passed, it...
ADFLOW Health Networks, Inc. has announce a strategic investment from Bryant Park Capital, May 18, 2011
Pierre Morgon, a speaker at the marcus evans Emerging Pharmarkets Summit 2011, shares his thoughts on pharmaceutical...
Oral Contraceptive: Bayer warns that women over 35 years old who smoke should not use Beyaz. Smoking increases the risk...
The best way to have a product sell like hotcakes seems to be to tap into what consumers fear most
The pharmaceutical industry, of course. That can present conflicts.
Here's how one foundation and one pharma company have partnered to create a video that can save lives.
Wharton professors weigh in on the pros and cons of the deal.
Top Sources: Drug Marketing
- Reuters
- New York Times
- adage.com
- Forbes.com
- MarketWatch
- Wall Street Journal Online
- jpost.com
- bloomberg.com
- money.cnn.com
- online.wsj.com
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