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DRUG MARKETING
Pharmaceutical companies are bombarding the airwaves with TV ads, showering doctors with gifts to get them to prescribe more of their drugs, and practicing other marketing tactics that can get them into hot water. The topic of drug marketing will examine the myriad ways the industry pushes its products -- and the inevitable controversies that result.
Drug Marketing is part of Business Exchange, suggested by
Arlene Weintraub.
This topic contains
433 news
and
302 blog
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Read updated news, blogs, and resources about Drug Marketing. Find user-submitted articles and reactions on Drug Marketing from
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Blogs
Recent blog posts on this topic.
(James Love is the director of Knowledge Ecology International, the U.S. co-chair of the Trans-Atlantic Consumer...
(Our first invited guest blogger today is Harlan Krumholz, M.D., of Yale School of Medicine. Dr. Krumholz is the Harold...
(Editor’s note: Ed’s at a conference in D.C. right now; Deputy Ms. Pharmalot. Christiane Truelove, director of content...
Hello, everyone, and nice to see you again. We are back from an extended weekend – a modest, but long overdue break –...
Hello, everyone, and how was your weekend? We hope you are feeling refreshed and invigorated this morning, even if it...
Drugmakers can count compulsory licensing among the new pitfalls of China's huge-and-growing drug market.
Two weeks after its patent expired in South Korea on the API in Viagra, Pfizer ($PFE) is seeing an explosion of generic...
Top of the morning to you. The sun is shining brightly over the Pharmalot corporate campus and another lovely day...
If the Massachusetts budget becomes law next month, the state will finally join the rest of the nation and allow...
Parallel trade in Europe has attracted the gimlet eye of antitrust regulators. EU investigators launched a probe into...
An appeal being heard today on a case seen as the precursor to the mountains of litigation over Johnson & Johnson's...
Oncology drugs are hot. Scratch beneath the surface of most major drugmakers, and you'll find a host of them in various...
In a bid to tighten its voluntary code of practice, the Association of the British Pharmaceutical Industry has proposed...
The pharma industry's promotional practices are under scrutiny once again. This time, the spotlighted products are...
Good morning, folks. How are you today? Some gloomy clouds are hovering over the Pharmalot corporate campus, but these...
Good morning, everyone, and nice to see you again. We hope the weekend was refreshing. As for us, we are back from a...
Last week, Advertising Age celebrated a big direct-to-consumer ad campaign that's in the works for Purdue Pharma's new...
After a series of ad agency shuffles over the past several years, Pfizer ($PFE) is conducting an overall review of its...
The good news: New drugs do push up drug spending. At least that was the case in 2011, when U.S. spending on...
“Ever dropped a bell on a nun, ripped the armpit hair off an old man or stuffed a live lobster down a loved one’s...
Call it the French retrench. After two years of no growth, the drug market in France is projected to shrink 1% to 2%,...
After announcing the tie-up almost a year ago, India's Dr. Reddy's Laboratories ($RDY) finally expects to ink a joint...
We sound like a broken record when it comes to Valeant Pharmaceuticals ($VRX): The Canadian drugmaker has made yet...
India and China are on most expansion-minded drugmakers' shopping lists. So, it's not a huge surprise that top Japanese...
Top Sources: Drug Marketing
- News
- medicinesocialjustice.blogspot.com
- blogs.nature.com
- carlatpsychiatry.blogspot.com
- doseofdigital.com
- drugreptoys.blogspot.com
- cfpie.com
- Pharmalot
- CNBC
- eyeonfda.com
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Jobs in this Topic
Senior Manager  Global Governance in Drug Development and Medical, Strategy & Business Operations
EMD Serono
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Billerica, MA
Posted: Apr 23
Medical Operations Leader (drug safety pharmacovigilance)
PAREXEL International
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Durham, NC
Posted: Apr 25
