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DRUG MARKETING
Pharmaceutical companies are bombarding the airwaves with TV ads, showering doctors with gifts to get them to prescribe more of their drugs, and practicing other marketing tactics that can get them into hot water. The topic of drug marketing will examine the myriad ways the industry pushes its products -- and the inevitable controversies that result.
Drug Marketing is part of Business Exchange, suggested by
Arlene Weintraub.
This topic contains
443 news
and
305 blog
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Read updated news, blogs, and resources about Drug Marketing. Find user-submitted articles and reactions on Drug Marketing from
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Blogs
Recent blog posts on this topic.
Was there a surreptitious link between articles about hormone replacement therapy and industry funding after one arm of...
AstraZeneca has accepted Vladimir Putin's invitation. The drugmaker plans to spend $150 million on a Russian drug...
Pharma's tax strategies have captured a lot of attention lately. First, the U.S. government made noises about changing...
The U.S. Supreme Court has decided to consider a case that could change the face of drug marketing. At issue is whether...
A couple of consumer-health deals underscore pharma's ongoing rush to diversify. First, GlaxoSmithKline ($GSK) has...
GlaxoSmithKline has teamed up with another emerging markets partner. The drugmaker inked a deal with Russian vaccine...
Hoping that social media will be a great channel to advertise your pharma or healthcare brand is fantasy.
A study of 852 patients released by Accenture's Life Sciences finds that, although 68 percent report turning to the...
Here's how one foundation and one pharma company have partnered to create a video that can save lives.
Like targets at a Department of Justice shooting gallery, drugmakers are going down on marketing violations.
The lemon, of course, is a metaphor and is not a pretty one. But Donald Light, a sociologist and professor of...
by George Miller and Eric Duggan Drug counterfeiting has become a $200-billion business annually, according to the...
Bloggers and industry types have taken notice of John Castellani's (photo) new role as PhRMA's chief, and they're...
Top drug websites are like Alice in Wonderland's rabbit hole, a new analysis finds, you never know where they might...
Here are all the answers to the most common questions about pharma social media and links to resources for more...
Forget all those policies about limiting marketing activities aimed at doctors. A new survey in the Archives of Surgery...
While pharma and healthcare companies may be limited by regulatory rules about what they can do with social media...
The latest update of the Pharma and Healthcare Social Media wiki brings the total to more than 600 examples of the...
Pfizer (NYSE: PFE) is by far the biggest distributor of drug samples, new congressional data shows. As Dow Jones...
We all know Big Pharma is going through an upheaval so far-reaching, it's like the prehistoric earthquakes and volcanic...
After multiple rounds of voting, the winners of the Dosie Awards, which honor the best examples of social media in...
A presentation I will make at the PharmaMarketing Summit * May 10-12, 2010 * Doral Golf Resort & Spa * Miami, FL...
In the future, the more open you are about your health conditions and your treatments, the better your care will be.
Too many health-related trackers are made each day that people will never use over time. This post explains why.
Top Sources: Drug Marketing
- News
- medicinesocialjustice.blogspot.com
- blogs.nature.com
- carlatpsychiatry.blogspot.com
- doseofdigital.com
- drugreptoys.blogspot.com
- cfpie.com
- Pharmalot
- CNBC
- eyeonfda.com
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