accountConsumer Reports' terrific series of drug adwatch videos added a new one last week - and this is one of my favorites.
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DRUG MARKETING
Pharmaceutical companies are bombarding the airwaves with TV ads, showering doctors with gifts to get them to prescribe more of their drugs, and practicing other marketing tactics that can get them into hot water. The topic of drug marketing will examine the myriad ways the industry pushes its products -- and the inevitable controversies that result.
Drug Marketing is part of Business Exchange, suggested by
Arlene Weintraub.
This topic contains
434 news
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304 blog
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Blogs
Recent blog posts on this topic.
Lookie what came in to my e-mail box overnight after yesterday's post about the hypotrichosis treatment, Latisse® brand...
I wonder how much money Timothy Dinan has been by paid by Lundbeck in the past 10 years?
...puts the keys to exceptional marketing ... Tools and real-world examples of companies using them will help...
...suit against the Food & Drug Administration on ... how REMS might redefine pharmaceutical marketing.
A plain-spoken fellow, Merck ceo Dick Clark talks to Fortune about the trials and tribulations of a pharma company.
Because of extensive pharmaceutical marketing to ... We see prominent ads on ... much more than one drug alone, but led
Penalty pales before profits...
A medical writing company uses questionable marketing practices.
The St. Louis Post-Dispatch wants to know: do you demand drugs you've seen advertised on TV?
The look-alike journals were funded by pharmaceutical clients including Merck, which is under investigation in the...
...in a sustainable manner, drug companies must ... Applbaum K., Pharmaceutical Marketing and the Invention of
With the costs of providing healthcare spiraling, governments and payers across the seven major markets are...
New guidelines say no more than 25% of physician organizations' budgets should come from the drug industry.
2.0 in pharmaceutical communications... JacobFleming Pharma Marketing...
Top Sources: Drug Marketing
- News
- medicinesocialjustice.blogspot.com
- blogs.nature.com
- carlatpsychiatry.blogspot.com
- doseofdigital.com
- drugreptoys.blogspot.com
- cfpie.com
- Pharmalot
- CNBC
- eyeonfda.com
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