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DRUG MARKETING

Pharmaceutical companies are bombarding the airwaves with TV ads, showering doctors with gifts to get them to prescribe more of their drugs, and practicing other marketing tactics that can get them into hot water. The topic of drug marketing will examine the myriad ways the industry pushes its products -- and the inevitable controversies that result.

Drug Marketing is part of Business Exchange, suggested by Arlene Weintraub. This topic contains 434 news and 304 blog items. Read updated news, blogs, and resources about Drug Marketing. Find user-submitted articles and reactions on Drug Marketing from like-minded professionals.

Blogs

Recent blog posts on this topic.

Lashing out at Latisse eyelash drug adsmore

Consumer Reports' terrific series of drug adwatch videos added a new one last week - and this is one of my favorites.

Latisse®: Tell me more about my eyes [Terra Sigillata]more

Lookie what came in to my e-mail box overnight after yesterday's post about the hypotrichosis treatment, Latisse® brand...

Timothy Dinan, Lundbeck and drug marketingmore

I wonder how much money Timothy Dinan has been by paid by Lundbeck in the past 10 years?

5 Steps to Pharmaceutical Marketing Happinessmore

...puts the keys to exceptional marketing ... Tools and real-world examples of companies using them will help...

Allergan’s First Amendment Case: REMS vs. Off-Label Promotion –...more

...suit against the Food & Drug Administration on ... how REMS might redefine pharmaceutical marketing.

Merck’s Dick Clark: In His Own Wordsmore

A plain-spoken fellow, Merck ceo Dick Clark talks to Fortune about the trials and tribulations of a pharma company.

Why Cholesterol May Not Be the Cause of Heart Diseasemore

Because of extensive pharmaceutical marketing to ... We see prominent ads on ... much more than one drug alone, but led

Record Fine Unlikely to End Bogus Drug Marketingmore

Penalty pales before profits...

Are TV ads causing cancer patients to distrust their providers?more

Are generic drugs really equivalent to brand name drugs?more

Industry Funded Medical Writers Vs. Health Care Reformmore

A medical writing company uses questionable marketing practices.

Targeting Angiogenesis in Cancermore

Contrave for obesitymore

FDA Approves Onsolis (fentanyl buccal soluble film)more

Are DTC ads losing their effectiveness?more

FDA finally approves Effient (prasugrel)more

Arzerra (ofatumumab) appears promising for CLLmore

Twitter as a drug adverse effect reporting system?more

FDA wants additional warnnings for propoxyphenemore

Poll: Prescription drug ads, do you listen?more

The St. Louis Post-Dispatch wants to know: do you demand drugs you've seen advertised on TV?

Elsevier: 'Fake Journals Were Unacceptable'more

The look-alike journals were funded by pharmaceutical clients including Merck, which is under investigation in the...

Four Good Questions About Pharmaceutical Industry Reformmore

...in a sustainable manner, drug companies must ... Applbaum K., Pharmaceutical Marketing and the Invention of

Is Cost Containment Impacting Pharmaceutical Innovation?more

With the costs of providing healthcare spiraling, governments and payers across the seven major markets are...

Pharma support of medical societies raises concernsmore

New guidelines say no more than 25% of physician organizations' budgets should come from the drug industry.

Web 2.0: Opportunities & Risks for Pharmamore

2.0 in pharmaceutical communications... JacobFleming Pharma Marketing...

Top Sources: Drug Marketing

  • News
  • medicinesocialjustice.blogspot.com
  • blogs.nature.com
  • carlatpsychiatry.blogspot.com
  • doseofdigital.com
  • drugreptoys.blogspot.com
  • cfpie.com
  • Pharmalot
  • CNBC
  • eyeonfda.com

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Jobs in this Topic

Marketing Director-Assisted Living Job HCR Manor Care | Austin, TX
Posted: May 10
Process Sciences Associate Drug Product Regeneron | Rensselaer, NY
Posted: May 8
Lead Analyst Pharma Sales / Marketing Analytics Group Technology | Swiftwater, PA
Posted: Apr 27
Chief Medical Officer (CMO) for Pharma/Biotech Epc Search International | North Carolina
Posted: Apr 18

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