Consumer Reports' terrific series of drug adwatch videos added a new one last week - and this is one of my favorites.
Pharmaceutical companies are bombarding the airwaves with TV ads, showering doctors with gifts to get them to prescribe more of their drugs, and practicing other marketing tactics that can get them into hot water. The topic of drug marketing will examine the myriad ways the industry pushes its products -- and the inevitable controversies that result.
Drug Marketing is part of Business Exchange, suggested by Arlene Weintraub. This topic contains 434 news and 304 blog items. Read updated news, blogs, and resources about Drug Marketing. Find user-submitted articles and reactions on Drug Marketing from like-minded professionals.
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