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DRUG MARKETING
Pharmaceutical companies are bombarding the airwaves with TV ads, showering doctors with gifts to get them to prescribe more of their drugs, and practicing other marketing tactics that can get them into hot water. The topic of drug marketing will examine the myriad ways the industry pushes its products -- and the inevitable controversies that result.
Drug Marketing is part of Business Exchange, suggested by
Arlene Weintraub.
This topic contains
408 news
and
218 blog
items.
Read updated news, blogs, and resources about Drug Marketing. Find user-submitted articles and reactions on Drug Marketing from
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News
Recent news on this topic.
ATLANTA, Ga., March 8, 2012 (SEND2PRESS NEWSWIRE) -- CMI's Mike Mabey, vice president, client solutions, and Jarod...
Hospitals are going through a transformational period - changing what they buy and how they buy. Sales will not prosper...
In this interview with Dr. Richard Ruff, co-founder of Sales Horizons, we learn more about current medical device sales...
Fewer and fewer device adoptions are driven strictly by clinical specifications. People, other than the physician, are...
Pfizer is planning to sell Lipitor at generic prices directly to patients, part of an effort to hold onto sales of...
Several studies involving law enforcement personnel responding to and investigating clandestine drug laboratories have...
The medical device industry faces several issues – pricing concerns, health care reform, reimbursement pressures, and...
In this world of quick messages and short, satisfying spurts of content, the immediate impression is the often the one...
Drug Testing Now Required For Welfare Recipients
Vertex���s Incivek and Merck���s Victrelis, both of which treat hepatitis C, promises to be the biggest drug marketing...
Caption: 'No rx' cholesterol pill advertisement on Microsoft's Bing for no-prescription Web site that ships from India.
The Food and Drug Administration aims to make a decision on any drug marketing application within 10 months -- six...
Europe's largest Digital Marketing conference for pharmaceutical marketing and communications professionals
was "disappointed" in the search engine's decision. Google made changes last year to its policies for online...
Federal regulators are investigating Google on suspicion of illegally displaying ads for online pharmacies that are...
be an unnecessary diversion for Google, which has its hands full with debates over copyright law enforcement, rogue...
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Vertex���s Incivek and Merck���s Victrelis, both of which treat hepatitis C, promises to be the biggest drug marketing...
aiding illegal online activities. For more on this ZDNet UK-selected story, see Report: Google warned repeatedly about...
ebooks. P22 Russian banker buys Waterstones. P22 The risk of shorting LinkedIn. P24 Google was warned about rogue drug...
it���s cached, it���s only traveling short distances to its destinations. ��� Google Was Warned on Rogue Drug Ads ��� A...
Extract not available.
Regulators and industry watchdog groups repeatedly warned Google that it was taking ads from rogue online pharmacies in...
the secular story for WebMD remains: online is just 5% of the annual $25 billion in U.S. pharma marketing spending,...
Top Sources: Drug Marketing
- Reuters
- New York Times
- adage.com
- Wall Street Journal Online
- Forbes.com
- jpost.com
- MarketWatch
- online.wsj.com
- bloomberg.com
- money.cnn.com
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