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DRUG MARKETING
Pharmaceutical companies are bombarding the airwaves with TV ads, showering doctors with gifts to get them to prescribe more of their drugs, and practicing other marketing tactics that can get them into hot water. The topic of drug marketing will examine the myriad ways the industry pushes its products -- and the inevitable controversies that result.
Drug Marketing is part of Business Exchange, suggested by
Arlene Weintraub.
This topic contains
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News
Recent news on this topic.
In a marketplace as diverse as biotech, picking the best and brightest can stymie even the savviest investor.
Change your attitude and your behavior in ways to develop keen speaking skills to build your personal brand as an...
Alan Brochstein of AB Analytical Services blogs, publishes and creates model portfolios for retail investors and...
Edison Investment Research assesses the value of emerging companies with a model that assumes revenues and earnings are...
Underlying sales success in the medical device market is the recognition that selling value is a strategic imperative.
Take heart! As bad as your PowerPoint slides are, they are not as bad as what lurks in the U.S. government – the Worst...
New medical tests can be moneymakers for small- and mid-cap companies: They save insurers the pain of paying more to...
Sometimes speaking with investors who work half a world away is just what's needed to get a new angle and hear new...
If investigators could find a way to make breast cancer survivors truly cancer free, and if a diagnosis of pancreatic...
Adventurous investors have long sought out micro-cap stocks, attracted by the profit potential of starting on the...
Stem cell companies have languished long enough in micro-cap territory. The industry is now approaching highly visible...
What catalysts in the drug development process move biotech company stocks? The savvy investor must know what steps in...
In January 2013, The Life Sciences Report debuted its biotech Watchlist, which outlined ideas for investors keyed to...
For medical device reps updating their command of the Book of Knowledge is critical. Not to sound melodramatic but in...
There is no one way physicians prefer to interact with a medical company. Many factors influence the physician’s view...
If you missed some of our medical sales and medical device blogs posts, here’s a chance to look at our most popular...
Pfizer and CMI Research team at PMRG for: Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting,...
With drug pipelines moving from essential products to niche therapies, large pharma companies are increasingly...
Femur fractures have been linked to the taking of the osteoporosis drug Fosamax. For a free case review regarding your...
ATLANTA, Ga., Feb. 7, 2013 (SEND2PRESS NEWSWIRE) -- CMI, a leader in marketing research services and insight, announced...
The key to sales success in the medical sales space is the sales rep is not only being mindful of the physician’s time,...
Physicians are in risk management business – trying to avoid risk or at least manage it. So, when physicians interact...
Medical sales is undergoing change – some of these changes are major and some are procedural but all require the...
As a Dallas Texas medical doctor and DePuy ASR metal on metal hip recall and DePuy Pinnacle metallosis and injury...
Top Sources: Drug Marketing
- Reuters
- New York Times
- adage.com
- Wall Street Journal Online
- jpost.com
- Forbes.com
- online.wsj.com
- MarketWatch
- bloomberg.com
- money.cnn.com
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Entry Level Ad Sales Advertising Sales - Warm Leads - Tempe (Revana)
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Posted: Jun 13
Product Manager, Patient Experience Marketing, Oral IBD Brands
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Chesterbrook, PA
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