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DRUG MARKETING
Pharmaceutical companies are bombarding the airwaves with TV ads, showering doctors with gifts to get them to prescribe more of their drugs, and practicing other marketing tactics that can get them into hot water. The topic of drug marketing will examine the myriad ways the industry pushes its products -- and the inevitable controversies that result.
Drug Marketing is part of Business Exchange, suggested by
Arlene Weintraub.
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Grassley and Kohl want companies to disclose all payments of more than $100 to physicians.
I don't know if it's the economy, lack of new drugs, or the new political climate, but 2009 is shaping up to be the...
AMID CONCERN that money from drug makers was unduly influencing medicine, Governor Deval Patrick recently signed a law...
The FDA's advisory panel on cancer drugs grappled this week with how to set evidence requirements for genetic...
Sepracor is cutting back on its once ubiquitous ads for the sleep aid Lunesta.
A site meant to educate consumers about direct-to-consumer ads has ties to the drug industry.
Big pharma might not be so recession-proof, after all. Spending on direct-to-consumer advertising is down--a sign of...
Questions for the pharma industry? Ask Roger Perlmutter, EVP of R&D at Amgen
Rep. Henry Waxman has released memos questioning Bush's belief that FDA approval should shield drugmakers from legal...
The Center for Science in the Public Interest asks if it's OK for a unit of a pharma PR firm to produce an educational...
its second page, it omits and minimizes certain risks,' wrote Thomas Abrams, head of the FDA's Division of Drug...
Legislators may gripe about direct to consumer drug ads, but consumers don't seem to mind them.
NYT's Tara Parker-Pope on the U.S. pharmaceutical industry's new code of conduct that banishes drug-branded tchotchkes.
Top Sources: Drug Marketing
- Reuters
- New York Times
- adage.com
- Wall Street Journal Online
- Forbes.com
- jpost.com
- MarketWatch
- online.wsj.com
- bloomberg.com
- money.cnn.com
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