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DRUG MARKETING
Pharmaceutical companies are bombarding the airwaves with TV ads, showering doctors with gifts to get them to prescribe more of their drugs, and practicing other marketing tactics that can get them into hot water. The topic of drug marketing will examine the myriad ways the industry pushes its products -- and the inevitable controversies that result.
Drug Marketing is part of Business Exchange, suggested by
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A growing number of drug firms are trying their luck with social media tools such as Facebook and Twitter.
When President Barack Obama spoke to the American Medical Assn. on June 15, he couldn't quite quantify the potential...
An advisory panel of the Food and Drug Administration said two leading antipsychotic medications should be approved for...
Generic versions of expensive biotechnology drugs would reduce the amount of money spent on health care in the United...
Pharmaceutical industry report tallies the number of drugs in development, along with descriptions of each.
A spike in interest in the drug Zelnorm did little to boost prescriptions.
Despite a ban on direct-to-consumer drug advertising in their country, Canadians have been exposed to more than $90...
Forest Laboratories recently set aside $170 million in anticipation of eventually settling a federal government...
Big pharma is using coopetition and lawsuits as tactics to corner market and boost shareholder value.
Cardiologists advise the FDA on direct-to-consumer advertising.
In recent article published by Ad Week, they take a look at the current image of big Pharma companies.
campaign with a single letter, so companies have taken the most conservative route possible. The FDA's Division of Drug...
...preferred by the pharmaceutical ... to be quoted in a Pharma Marketing News
It's a safe guess that somewhere at Merck today someone is going through the meeting minutes of the day that the...
Prescription Sales Found to Be Barely Affected in the Long Run
With the costs of providing healthcare spiraling, governments and payers across the seven major markets are...
The drug lobby spent $168 million in 2007, up 32% from the year before.
Ray Moynihan examines the role of the influential experts paid by industry to help "educate" the profession...
FDA is tightening up its conflict-of-interest rules for expert advisory panels that often weigh in on contentious drug...
A University of Georgia professor weighs in on the idea of banning direct-to-consumer advertising.
European officials moved one step closer to allowing drug companies to publish information about prescription medicines...
Extract not available.
WASHINGTON, Jan 30 (Reuters) - U.S. regulatory staff recommended approval of Eli Lilly and Co's (LLY.N) and Daiichi...
Created to treat schizophrenia, Zyprexa wound up being used on misbehaving kids. How the pharmaceutical industry turned...
Top Sources: Drug Marketing
- Reuters
- New York Times
- adage.com
- Wall Street Journal Online
- Forbes.com
- jpost.com
- MarketWatch
- online.wsj.com
- bloomberg.com
- money.cnn.com
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