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DRUG MARKETING
Pharmaceutical companies are bombarding the airwaves with TV ads, showering doctors with gifts to get them to prescribe more of their drugs, and practicing other marketing tactics that can get them into hot water. The topic of drug marketing will examine the myriad ways the industry pushes its products -- and the inevitable controversies that result.
Drug Marketing is part of Business Exchange, suggested by
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Drug giant GlaxoSmithKline PLC is cutting back on its U.S. television advertising as it tries to spend its money more...
Jeffrey P. Kahn, Director, Center for Bioethics at the University of Minnesota, discusses whether prescription drugs...
Interesting global perspectives on drug marketing. As summary says: "The ethnographies brought together in this...
Branded swag "has the look of an unprofessional relationship," said Billy Tauzin, president and CEO of of...
State's House and Senate compromise with legislation that excludes a controversial ban on gifts to doctors.
A Boston cable network that broadcasts in schools gets pinged for showing ads for two prescription acne medications.
A GAO report blasts the FDA for failing to police the improper off-label marketing of prescription drugs.
A family dropped its lawsuit after an anonymous donor paid them.
Sanofi-Aventis got a big push Wednesday for a new drug for a potentially serious heart condition when a leading medical...
The Royal College of Physicians weighs in on the lack of innovation in the pharma industry.
"I have probably got six months to ask tough questions and push the boundaries before I fall in love with the...
The Federal Trade Commission has intervened in a deal in which a maker of a branded testosterone-replacement drug paid...
British drug maker GlaxoSmithKline will cut thousands of jobs when it announces full-year results this week, two...
Pfizer Inc., the world's top drug maker, said Monday it will buy rival Wyeth for $68 billion in the biggest...
Online videos pitch prescription drugs--and the drugstore's prescription savings plans.
Physicians increasingly using social media
A state senator criticizes loopholes in laws meant to expose payments pharma companies make to doctors.
About a week before the climate in Washington, D.C., turns inside out, FDA officials have ushered in new rules that...
Senator Charles E. Grassley, an Iowa Republican who has led a long-running investigation of conflicts of interest in...
J&J and Amgen are among the companies that will have to revise product labels to reflect the risk.
Celexa, part of a class of antidepressants widely prescribed for autistic children, didn’t help reduce their repetitive...
Merck & Co., facing more than 850 lawsuits over claims that its osteoporosis drug Fosamax may cause irreversible...
U.S. health regulators are questioning whether clinical trials proposed by ImClone Systems and Amgen Inc will be...
Eye on FDA examines intent of Rep. Waxman to place a moratorium oin direct to consumer advertising in next...
Top Sources: Drug Marketing
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- New York Times
- adage.com
- Wall Street Journal Online
- jpost.com
- Forbes.com
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- online.wsj.com
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- bloomberg.com
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