accountA random sampling of studies that examine the impact of direct-to-consumer drug advertising.
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DRUG MARKETING
Pharmaceutical companies are bombarding the airwaves with TV ads, showering doctors with gifts to get them to prescribe more of their drugs, and practicing other marketing tactics that can get them into hot water. The topic of drug marketing will examine the myriad ways the industry pushes its products -- and the inevitable controversies that result.
Drug Marketing is part of Business Exchange, suggested by
Arlene Weintraub.
This topic contains
405 news
and
204 blog
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Read updated news, blogs, and resources about Drug Marketing. Find user-submitted articles and reactions on Drug Marketing from
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Reference
Other useful pages, Web sites and tools related to this topic.
This site is the officially sanctioned online voice of the Pfizer-Wyeth merger.
The FDA's latest guidelines for direct-to-consumer advertising.
Use this interactive tool to assess where the Presidential candidates stand on health care issues.
This DC watchdog group keeps a close eye on the pharmaceutical industry.
This umbrella group for the biotech industry guides its members on marketing and other issues.
An informational site about conflicts of interest in drug marketing.
This organization is made up of physicians who refuse to take meals and other gifts from pharmaceutical companies.
PhRMA establishes marketing guidelines for drug companies to follow.
Top Sources: Drug Marketing
- fda.gov
- health08.org
- prescriptiondrugs.procon.org
- bio.org
- pharmedout.org
- citizen.org
- nofreelunch.org
- premierbiopharma.com
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