Ebook Trendwatching 2010

1) Acquisition of worldwide rights will replace the piecemeal acquisition of territorial rights due to the bottom line. 2) Consumers will demand flexibility and choice. Smart publishers will thrive by listening. 3) $9.99 has become the price cemented in the minds of readers by retailers, and publishers have done a lousy job of making the value argument to justify higher prices. Publishers must...