Book Publishers Can Learn from Film and Music

Taking cues from the music and film industries, here are five things book publishers should offer: 1) Combo Deals: Bundle the ebook version with the paper book--or offer a free download code for a large online excerpt of another title, or even a complimentary eBook in its entirety. 2) More Flexibility: eBook file formats seem almost deliberately restrictive. The music industry long ago gave up on...