Shopping Cart Abandonment Rate Set To Rise in 2012 « Website Conversion Blog

In 2011, the shopping cart abandonment rate continued its rise, reaching a new all-time high of 72 percent by the end of the year. In this blog, I’ll try to answer why the shopping cart abandonment rate has risen, despite a focus on conversion optimization by many ecommerce sites. I’ll also explain why I predict that the shopping cart abandonment rate will continue to rise in...