accountcompanies offering iPhone and iPad apps for doctors include Sanofi-Aventis, Merck, Pfizer Inc., GlaxoSmithKline PLC and Novartis AG. Eli Lilly & Co. set up lillyconnect.com in 2002 as a new channel for marketing its drugs to doctors. But the company has...
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Reactions to Drug Makers Replace Reps With Digital Tools
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