accountLiveIntent, the platform for buying and selling email ad inventory exactly like display, is now supporting the Digital Advertising Alliance’s (DAA) consumer notification offering, AdChoices. This self-regulatory service is being deployed by LiveIntent to support consumer awareness and choice in online advertising. Consumer privacy and control is a top concern for LiveIntent, and complying with...
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Reactions to LiveIntent Announces Support for Ad Choices; Incorporates Consumer Notification into Banner Ads Served in Email
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