Q&A: Audi's Jeri Ward Focuses On Customers

In the new job, Ward, who had been general manager of customer advocacy, interactive marketing and launch strategy, will lead consumer insights activities, the Audi Drivers Circle online owner panel and something new: the Voice of the Customer program. Ward also will oversee all enthusiast clubs, including the Audi Club of North America, Audi Customer Care Call Center operations, and will work...