Social Vs. Email: It's The Wrong Debate

Earlier this month, fellow Email Insider columnist Elie Ashery wrote "Social Media Vs. Email: The Debate Continues." Elie's right that there is a social vs. email debate going on; however, I'm not sure it's a valid debate. In fact, casting it as a debate makes it sound like marketers need to choose sides when, in fact, the real issue is one of integration, not selection.