Focus on Brand Building Could Help Revlon

and beauty product companies like Procter & Gamble(PG), Unilever(UL), Colgate Palmolive(CL), L'Oreal (LRLCY) and Estee Lauder(EL). Revlon's global market share in the makeup business has consistently declined in the past few years, from 4% in 2009 to 3%...