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FACEBOOK ADVERTISING
Facebook advertising covers how businesses can drive traffic to both their business fan pages on Facebook and to their own Web sites. Facebook ads can be used for lead generation (PPC), traditional brand advertising (CPM), and for branded contests, sweepstakes, coupons, and quizzes for businesses of all sizes. Facebook also provides advertisers with deep behavioral targeting because of its access to more than 300 million user profiles. This topic covers the latest on how to maximize your Facebook ads and effectively market your company through the site.
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Internet Retailer - Marketing/Social Media - Most consumers seek out online reviews, but not on social networks
A video explaining how businesses can use Facebook to build and maintain relationships with contacts and customers
Top Sources: Facebook Advertising
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