The Universal Challenge of Entrepreneurs and Innovators

Niccolo Machiavelli wrote, “There is nothing more difficult to plan, more doubtful of success, nor more dangerous to manage than the creation of a new order of things.” He was talking about politics and government but it applies equally well to any new venture. It is the universal experience of everyone who has ever tried: It’s not going to go exactly like you think it will. You will have to make...