accountpart of JCPenney's campaign for their new 'Dorm Life' brand. This 'lifestyle brand' is designed to appeal to fashion and price conscious freshman women, who are looking to 'express themselves' with new clothing and furniture. Incoming college females is...
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
Reactions to JCPenney Targets Girls with Games
Join Business Exchange
to access the most relevant content for you, filtered by like-minded business professionals. Learn more
account