NFL Labor Negotiations: Gridiron Battle in Cyberspace = Social Media Fumble?

Recently I read a couple of interesting articles about the role social media is playing in negotiations between the National Football League (NFL) owners and the NFL Players Association (NFLPA), which is the first major sports negotiation to take place in the Digital Era. In addition to hashing out terms of a new collective bargaining agreement (CBA) directly, both groups are leveraging digital...