Professor Profiles: Gavan Fitzsimons, Duke University’s Fuqua School of Business | mbaMission

Students and administration members alike sing the praises of Fuqua’s “fun” and “engaging” marketing professor Gavan Fitzsimons (“Marketing Strategy,” “Entrepreneurial Marketing,” and “Consumer Behavior”), who recently spearheaded the creation of the Duke/Synovate Shopper Insights Center for Leadership and Innovation (January 2011).