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GAY BUSINESS AND MARKETING
Despite encompassing almost 16 million people, the gay and lesbian market is one of the least understood American consumer niches. But with the annual buying power of gays and lesbians now exceeding $500 billion, that’s changing. Big companies like IBM, American Airlines, Merrill Lynch, and BMW aggressively court GLBT consumers. Meanwhile, gay-owned businesses are expanding, as well. Check out the latest developments here.
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THE PR VERDICT: “C” (Distinctly OK) for the Boy Scouts of America. Listening to members is fine, but sometimes...
The retailer's CEO, Mike Jeffries, 'doesn't want his core customers to see people who aren't as hot as them wearing his...
The mission of Miami Beach Gay Pride is to bring together members of the lesbian, gay, bisexual, and transgender (LGBT)...
These are the 10 worst companies for gays and lesbians, chosen for their national influence, prominence, history of...
'Be very strategic, says openly gay dean
Are sexual minorities the new market niche for companies striving to increase their sales?
The Future of Marketing is Here! Interpersonal Marketing, merging PR, Advertising & Social Media - One of the...
more than $45 billion annually, the most of all gay travelers worldwide, according to Out Now Global, a gay marketing...
Though most of the Midwest is just thawing from one of the most horrendous winter it has seen in close to a half...
Group is trying to draw more applicants
Facebook is displaying a surprising level of homophobia in its advertising policies. They have disapproved a lot of ads...
Posted in Marketing ...
Read and watch Daniel Radcliffe in this story:
In the face of continued pressure against their homophobic advertising editorial policies, Facebook has finally given...
BY SARAH E. NEEDLEMAN Should gay business owners out themselves when interviewing job candidates? Some gay...
Connecting our Clients with the Gay & Lesbian Community Since 1992
Most regular air travelers tune out when the safety briefing begins, but Air New Zealand is doing anything it can to...
Submitted to CBS about two weeks ago, the Mancrunch.com ad showed two male football fans watching TV, then accidentally...
The You Can Play project has launched an advocacy program to change the homophobic culture of locker rooms with a...
What are the implications of political correctness on a modern society?
the chief executive of dotGAY, is the founder of SPI Marketing, which bills itself as a "full service" gay...
AccuraCast has launched Pink!, a division of the agency created specifically to provide SEO, PPC, digital display,...
Top Sources: Gay Business and Marketing
- Yahoo! News Search Results for gay marketing
- queerty.com
- Gay Market News. Gay Marketing is Out Now. LGBT Advertising, Research. Lesbian+ gay marketing
- Mariposo
- PinkNews.co.uk
- associatedcontent.com
- SpringFramework中文论坛
- New York Times
- Miami Herald
- thebeginner.eu
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