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GAY BUSINESS AND MARKETING
Despite encompassing almost 16 million people, the gay and lesbian market is one of the least understood American consumer niches. But with the annual buying power of gays and lesbians now exceeding $500 billion, that’s changing. Big companies like IBM, American Airlines, Merrill Lynch, and BMW aggressively court GLBT consumers. Meanwhile, gay-owned businesses are expanding, as well. Check out the latest developments here.
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Many companies are now increasing workplace equality by offering gay- and lesbian-friendly policies
What percentage of the work force is comprised of gay, lesbian, bisexual and transgender (GLBT) workers?
LEVI’S is getting in the spirit of the season by dressing its storefront mannequins in white. In Levi’s-owned stores in...
Local tourism promoters are trying to tap into a $70.3 billion national gay and lesbian travel market by hosting an...
On-air and Online Campaign to Center Around Notable Gay and Lesbian Artists, Entertainers and Leaders on What Legacy...
Gay groups in the US and South Africa are backing a campaign to establish a new top level domain for the LGBT community.
Ben and Jerry’s has re-branded an ice-cream flavour to ‘Hubby Hubby’ to show its support for gay marriage.
These are the 10 worst companies for gays and lesbians, chosen for their national influence, prominence, history of...
It is remarkable how little progress gay people have made in securing the basic protection against discrimination on...
Major Canadian restaurant chain cancels a local unit's sponsorship of an anti-gay event in Warwick, Rhode Island.
Sir Michael Bishop, the openly gay former head of airline BMI, has said that gay people still face discrimination in...
Posted in Marketing ...
The premium vodka maker, long a marketer to the gay community, unveils limited edition bottle in Australia featuring a...
Executives from the National Gay & Lesbian Chamber of Commerce (NGLCC) were invited with other business leaders to...
One group at 4 Times Square's Tower of Power is going strong: the A-gays!
This year, 39 of The 2009 DiversityInc Top 50 Companies for Diversity (78 percent) achieved a 100 percent rating on the...
BT Group, IBM and The Dow Chemical Company
The 2009 Corporate Equality Index shows that companies are increasingly taking an interest in providing equal...
The American Family Association has identified yet another target in its waging of the culture war -- PepsiCo.
Doug Quint's “The Big Gay Ice Cream Truck” is just one of New York's cool cream brigade
Speculation is growing that there will be no World Outgames 3, as the divided LGBT sports market makes for a tough sell
Florida's AAA Auto Club South will now allow same-sex married couples to receive spousal discounts
A new study in the Canadian Journal of Economics provides the first evidence on sexual orientation and economic...
"Just under one percent of all couples in the U.S. -- or 594,391 people -- identify themselves as gay, lesbian or...
Top Sources: Gay Business and Marketing
- Yahoo! News Search Results for gay marketing
- Gay Market News. Gay Marketing is Out Now. LGBT Advertising, Research. Lesbian+ gay marketing
- queerty.com
- Mariposo
- glcvb.org
- PinkNews.co.uk
- eurekalert.org
- towleroad.com
- advocate.com
- Guardian Unlimited
