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GAY BUSINESS AND MARKETING
Despite encompassing almost 16 million people, the gay and lesbian market is one of the least understood American consumer niches. But with the annual buying power of gays and lesbians now exceeding $500 billion, that’s changing. Big companies like IBM, American Airlines, Merrill Lynch, and BMW aggressively court GLBT consumers. Meanwhile, gay-owned businesses are expanding, as well. Check out the latest developments here.
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Recent news on this topic.
OUTtv -- www.outtv.ca -- now has 500,000 subscribers and, with a claimed growth of two per cent monthly, "is the...
New online study also shows GLBT adults are less comfortable with financial services providers than heterosexual...
A US state has distanced itself from an advertisement on London's Underground designed to attract gay tourists.
The backlash against Heinz's decision to pull a TV ad featuring two men kissing gathered pace today with an online...
State Sen. David Thomas, a Greenville County Republican, when tipped to the state's participation in the ad campaign to...
Officials pull overseas ad campaign to lure homosexual tourists
The low-level South Carolina state employee who approved a controversial ad campaign aimed at gay tourists has...
South Carolina state government has rescinded plans to spend almost $5,000 to market the state to gay tourists...
State cancels contract, faces investigation after posters plaster London
Altus Group has partnered with LA INC., The Los Angeles Convention and Visitors Bureau, to produce the Los Angeles...
Lesbian and gay travellers have the same wide demographic segments as the straight travelling population.
South Carolina's England-focused ad campaign to draw gay tourists with the "so gay" tag line has instead...
Annual fundraiser on hiatus after messy feud among organizers; flap that money raised in previous years never reached...
From Survivor to Project Runway, gay men have won some of the best-known reality shows on TV. But in American...
"Pride," as it's known in the gay community, has evolved many times and in many ways, and so has the role of...
In England’s Parliament, ministers are saying that a controversial advertisement showing two men sharing a goodbye kiss...
Writer Posted: Jul 02, 2008 07:04 PM Hoping to make July 4th weekend a bang not a bust, gay business owners in Ybor...
Writer Posted: Jul 02, 2008 07:04 PM Hoping to make July 4th weekend a bang not a bust, gay business owners in Ybor...
It's "Don't ask. Don't kiss" for Heinz's gay-themed mayo commercial in Britain, which was pulled after less...
A mayonnaise ad that shows two men kissing has been withdrawn from British television after 200 viewers complained that...
The American Family Assn. has ended its two-year boycott of Ford over the automaker's advertising on Web sites and in...
For the most part, the estimated 15 million lesbians in America remain a consumer group waiting for brands to notice...
The prospect of growing old and being alone is a worry for many Americans. But those concerns can be even more...
Casio, Panasonic, and Mitsubishi Motors three years ago jumped into gay marketing, which most Japanese brands have...
Top Sources: Gay Business and Marketing
- Yahoo! News Search Results for gay marketing
- Gay Market News. Gay Marketing is Out Now. LGBT Advertising, Research. Lesbian+ gay marketing
- associatedcontent.com
- New York Times
- searchdailynews.blogspot.com
- Miami Herald
- thebeginner.eu
- advocate.com
- Guardian Unlimited
- utalkmarketing.com
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