Despite pressure from many outside groups like American Family Association, advertising in gay media grew 28% in 2004.
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GAY BUSINESS AND MARKETING
Despite encompassing almost 16 million people, the gay and lesbian market is one of the least understood American consumer niches. But with the annual buying power of gays and lesbians now exceeding $500 billion, that’s changing. Big companies like IBM, American Airlines, Merrill Lynch, and BMW aggressively court GLBT consumers. Meanwhile, gay-owned businesses are expanding, as well. Check out the latest developments here.
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Thanks to 16 million gay consumers age 18 and older in the U.S. with $641 billion in buying power, or cash to spend...
This week we have discussed Out Now gay market research about the risks to career progression of coming out as gay at...
On Tuesday night, Arizona hairstylist Ali Vincent became the first female contestant to take home the top prize on the...
PlanetOut Inc. (NASDAQ:LGBT) has announced it is to sell it's print media products to gay TV network: here! Networks.
Logoonline reports on Out Now's latest gay market research in the UK gay and lesbian market. Want to receive Gay Market...
Gay school students are a fact of life. Now, at one of Brisbane's most prestigious Anglican boys schools, students are...
The company will include anti-drug messages in all product and on its website. Posted: 04/10/2008 LOS ANGELES - Tipo...
The most comprehensive gay market research ever undertaken in the UK gay market has revealed that most gays and...
Out Now has for almost two decades been at the forefront of gay and lesbian marketing work and gay market research.
We should focus on preventing anti-gay attacks and gaining respect A couple of years ago, a well- known gay marketing...
New UK gay TV: Prowler TV launches new gay TV channel in the UK gay market. Want to receive Gay Market News by email?...
One consumer brand that has been targeting the gay consumer market from a very early time is alcohol brand Absolut...
A TASMANIAN town is up for sale, and gay rights activists say homophobia is to blame. Property developer Stephen Roche...
Many people have suggested that the current crop of Idol wannabeâ??s have the most talent of any season, but Broadway...
The past weeks have been very busy for us at Out Now. There is much to report over coming days. First though, here is...
The Human Rights Campaign, the nationâ??s largest gay, lesbian, bisexual and transgender civil rights organization, has...
Ben Cohen is a very well respected English rugby union player. He is also a man with a strong gay sports fan base.
Canada is seeing increasing numbers of companies targeting the gay consumer market. Read how the Bank of Montreal is a...
To contact Out Now, send us an email. Gay market insight is Out Now: Gay Marketing. Solved. OutNowConsulting.
A gay advertising campaign targeting homophobia has been ruled not to be offensive by the UK Advertising Standards...
The Gay and Lesbian Alliance Against Defamation has been responsible for one of the most glamorous A-list celebrity gay...
Gay Market News reported recently on the plans for Air New Zealand to promote a gay market themed Pink Flight to this...
Did the election of a new government in Australia last November mean that gays and lesbians living in Australia might...
2008 is turning out to be a very busy year in the gay market. More and more brands are now targeting the LGBT market,...
Top Sources: Gay Business and Marketing
- Yahoo! News Search Results for gay marketing
- Gay Market News. Gay Marketing is Out Now. LGBT Advertising, Research. Lesbian+ gay marketing
- associatedcontent.com
- New York Times
- searchdailynews.blogspot.com
- Miami Herald
- thebeginner.eu
- advocate.com
- Guardian Unlimited
- utalkmarketing.com
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