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GAY BUSINESS AND MARKETING

Despite encompassing almost 16 million people, the gay and lesbian market is one of the least understood American consumer niches. But with the annual buying power of gays and lesbians now exceeding $500 billion, that’s changing. Big companies like IBM, American Airlines, Merrill Lynch, and BMW aggressively court GLBT consumers. Meanwhile, gay-owned businesses are expanding, as well. Check out the latest developments here.

Gay Business and Marketing is part of Business Exchange, suggested by Jim Ellis. This topic contains 601 news and 207 blog items. Read updated news, blogs, and resources about Gay Business and Marketing. Find user-submitted articles and reactions on Gay Business and Marketing from like-minded professionals.

News

Recent news on this topic.

Advertising in Gay Media Grew 28% in 2004more

Despite pressure from many outside groups like American Family Association, advertising in gay media grew 28% in 2004.

More Companies Target Gay Consumersmore

Thanks to 16 million gay consumers age 18 and older in the U.S. with $641 billion in buying power, or cash to spend...

Pink Ceiling in UK Workplacesmore

This week we have discussed Out Now gay market research about the risks to career progression of coming out as gay at...

'Biggest Loser' Winner Ali Vincent a 'Whole New Woman'more

On Tuesday night, Arizona hairstylist Ali Vincent became the first female contestant to take home the top prize on the...

PlanetOut Offloads LGBT Print Mediamore

PlanetOut Inc. (NASDAQ:LGBT) has announced it is to sell it's print media products to gay TV network: here! Networks.

Logo Report - Out Now Gay Researchmore

Logoonline reports on Out Now's latest gay market research in the UK gay and lesbian market. Want to receive Gay Market...

Gay School Boysmore

Gay school students are a fact of life. Now, at one of Brisbane's most prestigious Anglican boys schools, students are...

Tipo Sesso Supports "Me Not Meth" Programmore

The company will include anti-drug messages in all product and on its website. Posted: 04/10/2008 LOS ANGELES - Tipo...

Gays and Lesbians at Work - To Come Out or Not? New Market Research Re...more

The most comprehensive gay market research ever undertaken in the UK gay market has revealed that most gays and...

Being Gay At Work - Out Now Market Research Releasedmore

Out Now has for almost two decades been at the forefront of gay and lesbian marketing work and gay market research.

Pride is about not accepting the role of the helpless victimmore

We should focus on preventing anti-gay attacks and gaining respect A couple of years ago, a well- known gay marketing...

Prowler Gay TV Launchesmore

New UK gay TV: Prowler TV launches new gay TV channel in the UK gay market. Want to receive Gay Market News by email?...

Absolut Gay Advertisingmore

One consumer brand that has been targeting the gay consumer market from a very early time is alcohol brand Absolut...

No room for gay developer in Penguin's property parademore

A TASMANIAN town is up for sale, and gay rights activists say homophobia is to blame. Property developer Stephen Roche...

Whatever Happened to 'American Idol' Season Three?more

Many people have suggested that the current crop of Idol wannabeâ??s have the most talent of any season, but Broadway...

Gay Marketing - March 2008more

The past weeks have been very busy for us at Out Now. There is much to report over coming days. First though, here is...

Human Rights Campaign to Hostmore

The Human Rights Campaign, the nationâ??s largest gay, lesbian, bisexual and transgender civil rights organization, has...

Ben Cohen's Big Gay Night Outmore

Ben Cohen is a very well respected English rugby union player. He is also a man with a strong gay sports fan base.

Canada Gay Marketmore

Canada is seeing increasing numbers of companies targeting the gay consumer market. Read how the Bank of Montreal is a...

Out Gay Celebrities - Michael Stipe REMmore

To contact Out Now, send us an email. Gay market insight is Out Now: Gay Marketing. Solved. OutNowConsulting.

Gay Advertising Not Offensivemore

A gay advertising campaign targeting homophobia has been ruled not to be offensive by the UK Advertising Standards...

GLAAD Media Awardsmore

The Gay and Lesbian Alliance Against Defamation has been responsible for one of the most glamorous A-list celebrity gay...

Air New Zealand Pink Flightmore

Gay Market News reported recently on the plans for Air New Zealand to promote a gay market themed Pink Flight to this...

Civil Partnerships - Australiamore

Did the election of a new government in Australia last November mean that gays and lesbians living in Australia might...

Gay Marketmore

2008 is turning out to be a very busy year in the gay market. More and more brands are now targeting the LGBT market,...

Top Sources: Gay Business and Marketing

  • Yahoo! News Search Results for gay marketing
  • Gay Market News. Gay Marketing is Out Now. LGBT Advertising, Research. Lesbian+ gay marketing
  • associatedcontent.com
  • New York Times
  • searchdailynews.blogspot.com
  • Miami Herald
  • thebeginner.eu
  • advocate.com
  • Guardian Unlimited
  • utalkmarketing.com

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