accountThere is considerable doubt over some early statements that were made by S.C. officials regarding the controversy.
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GAY BUSINESS AND MARKETING
Despite encompassing almost 16 million people, the gay and lesbian market is one of the least understood American consumer niches. But with the annual buying power of gays and lesbians now exceeding $500 billion, that’s changing. Big companies like IBM, American Airlines, Merrill Lynch, and BMW aggressively court GLBT consumers. Meanwhile, gay-owned businesses are expanding, as well. Check out the latest developments here.
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Recent news on this topic.
Dropped billboard ad after criticism the basketball-shoe ads were insensitive to gay men and African-Americans.
Nike has decided to drop some of its basketball-shoe ads after complaints that it was offensive and insensitive to gay...
South Carolina officals replaced southern hospitality with southern hostility following an ad campaign claiming...
State officials, including Gov. Mark Sanford, think the ad went too far. And now they're saying taxpayer dollars...
Gay groups target hotelier David Manchester's San Diego properties, after owner bankrolls anti-gay marriage ballot...
Phoenix-area businesses are finding success appealing to the mainstream community, while ensuring that gay customers...
One afternoon, 49ers owner John York walked into Mix, a San Francisco gay bar in the Castro, often described as the...
With an eye towards keeping the gay male consumer up-to-date on the latest developments from the world of technology
Its bought Clear Channel Outdoor’s ‘Pink Pound’ advertising package, which includes sites in and around London's major...
GM is behind the curve when it comes to building cars. But it's marketing to gays is cutting edge.
Looking to build its audience by reaching out to lesbian/gay/bisexual music fans, Seattle Opera announced three LGBT...
Since O’Donnell starting promoting Halifax as a gay-friendly destination in 2005, Destination Halifax has tapped into...
Gay and lesbian travelers will likely be turned off by the political posturing surrounding the ads, which were pulled...
A national consultant on gay marketing said the state may lose revenue because many gay travelers decide where to go...
our state as 'so gay,'' said Senator Thomas. However, Ian Johnson, chief executive officer of Out Now, the gay...
An ad campaign on the London Underground to promote gay holidays has caused a political furor in the Bible Belt state
A new tourism ad pitching South Carolina to gay and lesbian travelers creates an uproar
The American Family Association is furious at the fast food chain for promoting "the homosexual agenda" by...
Mark Palmer-Edgecumbe, Head of Diversity at Barclays, explains why the banking giant thinks gay-friendly policies make...
A Canadian insurance company has posted misleading information on its Web site that reasserts discredited claims that...
Cash registers ringing as Gay Pride events light up Toronto
Twenty-one years after Britain's first gay kiss on primetime TV prompted howls from MPs, a show of intimacy between two...
After years of denying he's gay, a banner ad touting Cruise's website ran on gay political blog Queerty.
The entrepreneur and his (straight) business partner, owners of cable network Here, have ambitious plans for the...
Top Sources: Gay Business and Marketing
- Yahoo! News Search Results for gay marketing
- Gay Market News. Gay Marketing is Out Now. LGBT Advertising, Research. Lesbian+ gay marketing
- associatedcontent.com
- New York Times
- searchdailynews.blogspot.com
- Miami Herald
- thebeginner.eu
- advocate.com
- Guardian Unlimited
- utalkmarketing.com
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