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GAY BUSINESS AND MARKETING
Despite encompassing almost 16 million people, the gay and lesbian market is one of the least understood American consumer niches. But with the annual buying power of gays and lesbians now exceeding $500 billion, that’s changing. Big companies like IBM, American Airlines, Merrill Lynch, and BMW aggressively court GLBT consumers. Meanwhile, gay-owned businesses are expanding, as well. Check out the latest developments here.
Gay Business and Marketing is part of Business Exchange, suggested by
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Another Gay Movie, starring Michael Carbonaro, follows the line with the series of Scary Movie films, by spoofing...
IT company IBM has been rated the most gay-friendly company to work for by gay rights organisation Stonewall.
tourist hotspot India has 70 million homosexuals. In New Delhi, Mumbai and Bangalore, trailblazing entrepreneurs are...
While Facebook is happy to allow scantily clad men and women in a heterosexual context, the same, or tamer subjects in...
Oct. 26 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Gay...
New businesses that have sprung up in Washington to tap into the inevitable boom in same-sex weddings
Sir Michael Bishop, the openly gay former head of airline BMI, has said that gay people still face discrimination in...
The 2009 Corporate Equality Index shows that companies are increasingly taking an interest in providing equal...
The premium vodka maker, long a marketer to the gay community, unveils limited edition bottle in Australia featuring a...
A new study in the Canadian Journal of Economics provides the first evidence on sexual orientation and economic...
LEVI’S is getting in the spirit of the season by dressing its storefront mannequins in white. In Levi’s-owned stores in...
Businesses are beginning to recognize a new and possibly lucrative niche market, as clubs that had been required to...
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69% of Gay Families Prefer To Holiday Without Heterosexuals According To A Survey By Rainbow Family Holidays A recent...
Stretching through 14 countries right across Latin America and Europe, the world's largest gay market research study...
a national audience. "From a destination and hotel standpoint, it's a big business," Paisley said.
Ben and Jerry’s has re-branded an ice-cream flavour to ‘Hubby Hubby’ to show its support for gay marriage.
Executives from the National Gay & Lesbian Chamber of Commerce (NGLCC) were invited with other business leaders to...
Gay Asian men living in Yorkshire say they are facing increasing racial abuse from within the gay community.
The American Family Association has identified yet another target in its waging of the culture war -- PepsiCo.
A gay business advocacy group is charging McDonald's with hypocrisy after the global fast food giant aired a gay-themed...
While its no surprise Silicon Valley, the technology hub of the US, clinched the top 2 spots on the list of the most...
One consumer brand that has been targeting the gay consumer market from a very early time is alcohol brand Absolut...
Back to It Gets Better Project In support of the Trevor Project and the It Gets Better campaign, Ithaca College...
Top Sources: Gay Business and Marketing
- Yahoo! News Search Results for gay marketing
- queerty.com
- Gay Market News. Gay Marketing is Out Now. LGBT Advertising, Research. Lesbian+ gay marketing
- Mariposo
- PinkNews.co.uk
- associatedcontent.com
- SpringFramework中文论坛
- New York Times
- Miami Herald
- thebeginner.eu
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