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GAY BUSINESS AND MARKETING

Despite encompassing almost 16 million people, the gay and lesbian market is one of the least understood American consumer niches. But with the annual buying power of gays and lesbians now exceeding $500 billion, that’s changing. Big companies like IBM, American Airlines, Merrill Lynch, and BMW aggressively court GLBT consumers. Meanwhile, gay-owned businesses are expanding, as well. Check out the latest developments here.

Gay Business and Marketing is part of Business Exchange, suggested by Jim Ellis. This topic contains 606 news and 209 blog items. Read updated news, blogs, and resources about Gay Business and Marketing. Find user-submitted articles and reactions on Gay Business and Marketing from like-minded professionals.

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The most active stories in this topic based on user activity.

The International Gay and Lesbian Chamber of Commerce reveals the most...more

BT Group, IBM and The Dow Chemical Company

Activists push for top level domain dedicated to the gay communitymore

Gay groups in the US and South Africa are backing a campaign to establish a new top level domain for the LGBT community.

Prop. 8 Challengers See Promise in Supreme Court Decisionmore

Google and gay marriagemore

Google’s founders, Sergey Brin and Larry Page, are not afraid to wrestle with the social implications of making the...

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Lesbian Ad Network launchedmore

Gay Ad Network, the category leading gay media network, today announced the launch of Lesbian Ad Network with Chemistry.

Gay Ad Network Sets New Traffic Recordsmore

Gay Ad Network, the category leading gay media network, announced that its group of gay and lesbian web sites set new...

Nation's largest publisher of gay and lesbian papers shuts downmore

Today's sudden closure of Window Media kills the Washington Blade, Houston Voice, Southern Voice & South Florida...

The Mysteriously Missing Big Gay Admore

Why do GLBT-friendly (not just audience-neutral, but audience-courting) ads fail to appear on mainstream, non-GLBT TV...

Swimwear brand aussieBum begins UK push--especially to gaysmore

Its bought Clear Channel Outdoor’s ‘Pink Pound’ advertising package, which includes sites in and around London's major...

Gay-Friendly Defense Firm Urged Not to Relocate to Virginiamore

A gay Maryland state senator urges Northrop Grumman not to relocate to Virginia, which lacks laws against sexual...

BOOK REVIEW: Balance: The Life of a Gay Gymnast by Brandon Trichemore

Witness This Gymnast's Life Unfold -- New Book is An Enduring Exploration of the Author's Life and Sexual Orientation

The truck stops here: Ice cream truck drivers dish on summer biz in NY...more

Doug Quint's “The Big Gay Ice Cream Truck” is just one of New York's cool cream brigade

Work force statistic stirs questionsmore

What percentage of the work force is comprised of gay, lesbian, bisexual and transgender (GLBT) workers?

Lonely death epitomizes plight of gays, lesbiansmore

The other day, I read a short article from Newsday, which left me with a tear rolling down my cheek. A young man, who...

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Ken Britt, new co-chair of HRC's Board of Directors, is recognizedmore

For more than 20 years, Britt has epitomized gay success and gay service in Atlanta. He was one of the founders of the...

Logo and Subaru of America, Inc. Partner on the 'Logo Legacy Campaign'more

On-air and Online Campaign to Center Around Notable Gay and Lesbian Artists, Entertainers and Leaders on What Legacy...

LA Gay & Lesbian Chamber of Commerce Elects New Regimemore

Positive change has come to the Los Angeles Gay and Lesbian Chamber of Commerce (LAGLCC) this year, by way of a new...

GayFranchise.com Offers The Community A Unique Opportunity on Autonomy...more

The progressive site provides a solution-based alternative to corporate downsizing

Introducing ‘The Majority,’ Condé Nast’s Secret Club of Gaysmore

One group at 4 Times Square's Tower of Power is going strong: the A-gays!

Broward community launches gay Rainbow Business Coalition of Greater F...more

and determination of the group thus far in recognizing the potential that exists in Greater Fort Lauderdale's gay...

Editorial - The Rights of Gay Employeesmore

It is remarkable how little progress gay people have made in securing the basic protection against discrimination on...

Gay spouses to get AAA discountsmore

Florida's AAA Auto Club South will now allow same-sex married couples to receive spousal discounts

Surfing and Gay Marketingmore

...market, lesbian and gay market research leaders, gay marketing. Gay Market News is Gay Marketing 101 - Out Now Gay...

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