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GAY BUSINESS AND MARKETING
Despite encompassing almost 16 million people, the gay and lesbian market is one of the least understood American consumer niches. But with the annual buying power of gays and lesbians now exceeding $500 billion, that’s changing. Big companies like IBM, American Airlines, Merrill Lynch, and BMW aggressively court GLBT consumers. Meanwhile, gay-owned businesses are expanding, as well. Check out the latest developments here.
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The health care overhaul package excludes a provision that would have helped same-sex couples: eliminating a tax on...
A video of Levi's humorous gay-targeted ad for its 501 line jeans. A slick, funny representation of a big consumer...
One of the brands to take a strategic leading role in gay marketing has been Out Now's client, Lufthansa German...
...ex-Granada assistant producer Anthony Beswick and gay business owner Iain...
Despite its well known presence in the GLBT marketplace, American Airlines has barely advertised in gay media over the...
When the Greater Seattle Business Association was first formed, gay business owners were looking for a way to find and...
To celebrate gay pride, Google in June added a new addition to their search results for gay oriented terms; flying the...
featured two female models cosying up to each other. India currently is witnessing a boom in the niche gay business...
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Dropped billboard ad after criticism the basketball-shoe ads were insensitive to gay men and African-Americans.
Well, if you're franchisee of 4 Gold's Gym's in the San Francisco area, it seems to matter where some political...
While lesbians and gay men still travel more than most, the recession is forcing them to reduce the frequency of their...
PHILADELPHIA – When the city rolled out a national ad campaign aimed at gay tourists four years ago, some of the...
New UK gay TV: Prowler TV launches new gay TV channel in the UK gay market. Want to receive Gay Market News by email?...
From celebrities of yesteryear like Rock Hudson and Montgomery Clift to current-day A-listers, gay actors have long...
enlightened times that we live in,��� said Patrick Chung, a StartOut advisory board member, of the proliferation of gay...
Thanks to 16 million gay consumers age 18 and older in the U.S. with $641 billion in buying power, or cash to spend...
Even adult site webmasters are searching for better ways to attract and promote their content through search
Last month, Glaceau, the maker of Vitaminenergy drink, debuted their slogan for a new campaign, which graced the sides...
A US state has distanced itself from an advertisement on London's Underground designed to attract gay tourists.
The expansion of legal gay marriage across New England could deliver an economic windfall by attracting a youthful...
Online Ad Spending: Still Solid Choice Video ad spending will run counter to overall economic developments, rising by...
It's "Don't ask. Don't kiss" for Heinz's gay-themed mayo commercial in Britain, which was pulled after less...
This market report focuses on all aspects of the GLBT community and how to reach it, including Blogs, Websites,...
Top Sources: Gay Business and Marketing
- Yahoo! News Search Results for gay marketing
- queerty.com
- Gay Market News. Gay Marketing is Out Now. LGBT Advertising, Research. Lesbian+ gay marketing
- Mariposo
- PinkNews.co.uk
- associatedcontent.com
- SpringFramework中文论坛
- New York Times
- Miami Herald
- thebeginner.eu
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