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GAY BUSINESS AND MARKETING
Despite encompassing almost 16 million people, the gay and lesbian market is one of the least understood American consumer niches. But with the annual buying power of gays and lesbians now exceeding $500 billion, that’s changing. Big companies like IBM, American Airlines, Merrill Lynch, and BMW aggressively court GLBT consumers. Meanwhile, gay-owned businesses are expanding, as well. Check out the latest developments here.
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the ad: "They���re pandering to the homosexual market," wrote one commenter on the FreeRepublic.com.
Stung by passage of a ban against gay marriage, some California gays and lesbians marshaled online resources to promote...
Some brand placement from the Human Rights Campaign can be seen in a new commercial from Orbitz travel in which a group...
Campaigns for and against Prop. 8 avoid showing gays.
enlightened times that we live in, said Patrick Chung, a StartOut advisory board member, of the proliferation of gay...
It's not just race. Agency heads are being slammed over GLBT stereotypes
Portraits of gay and lesbian seniors will soon adorn New York City subways and buses as part of an advocacy...
GayWallet.com launches as a social network of LGBTQ people and straight allies who are committed to supporting...
A mayonnaise ad that shows two men kissing has been withdrawn from British television after 200 viewers complained that...
The American Family Association is furious at the fast food chain for promoting "the homosexual agenda" by...
Twenty-one years after Britain's first gay kiss on primetime TV prompted howls from MPs, a show of intimacy between two...
A year after it shocked the media world with a prime time commercial on NBC that showed a gay man tossing aside a girly...
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A certification from the National Gay & Lesbian Chamber of Commerce helps GLBT-owned businesses secure contracts...
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Despite the anti-gay American Family Association's announcement that it had won its two year boycott of Ford, the...
More and more tourism industry marketers are eyeing the gay travel market.
Nowhere is the lack of gay characters more apparent than in television advertising.
Current TV’s Bryan Safi digs deep into the world of gay advertising for a look at the good (Orbitz), the bad ...
I was watching Project Runway last night and was floored when I saw a commercial by Levi's. "A man in a sleek...
Childless gay and lesbian couples are, a stereotypical marketing target, and Witek-Combs' data indicates why
Companies like Xerox and Hyatt increasingly are placing GLBT-specific ads in gay media.
Lesbian, gay, bisexual and transgender travelers are the targets of the latest promotional marketing effort by...
Top Sources: Gay Business and Marketing
- Yahoo! News Search Results for gay marketing
- queerty.com
- Gay Market News. Gay Marketing is Out Now. LGBT Advertising, Research. Lesbian+ gay marketing
- Mariposo
- PinkNews.co.uk
- associatedcontent.com
- SpringFramework中文论坛
- New York Times
- Miami Herald
- thebeginner.eu
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