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GAY BUSINESS AND MARKETING
Despite encompassing almost 16 million people, the gay and lesbian market is one of the least understood American consumer niches. But with the annual buying power of gays and lesbians now exceeding $500 billion, that’s changing. Big companies like IBM, American Airlines, Merrill Lynch, and BMW aggressively court GLBT consumers. Meanwhile, gay-owned businesses are expanding, as well. Check out the latest developments here.
Gay Business and Marketing is part of Business Exchange, suggested by
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Current CEO of food company donates to gay group's efforts to stop marriage ban; distances company from founder
The future of two publications serving Atlanta’s gay community are in doubt due to a federal takeover of assets of the...
Wrapped magazine has launched a digital channel targeting the gay community, which will serve as an extension of the...
The decades-long focus on youth in advertising has started to shift, now that the nation’s baby boomers — 78 million...
...gay business owners are closing up shop, laying off workers and ... Tagged: A Night at La Cage, Economy, gay...
There is an interesting phenomenon sweeping the gay community these days. Although there is a lot of discussion and...
Founder Says " Discriminatory Effect" On Employees Led To Unusual Statement by Tech Giant
Singer Clay Aiken tiptoed out of the closet, but many U.S. gay and lesbian celebs worry about career hit of being out
While it is perfectly acceptable for tabloid newspapers in the UK to titillate their readers with female breasts and...
New online study also shows GLBT adults are less comfortable with financial services providers than heterosexual...
Speculation is growing that there will be no World Outgames 3, as the divided LGBT sports market makes for a tough sell
of the lesbian and gay consumer market. LGBT Capital said it has met with a significant number of gay business owners...
An exmple of a commercial, aimed at a non-gay market, that still uses a gay situation to make its point.
Ben Finzel and Steve Kauffman, the executives leading Fleishman-Hillard's gay and lesbian communications practice,...
Out in Alaska specializes in adventure trips for gay travelers from big cities with little outdoor experience
New York city is stepping up its efforts to attract gay and lesbian tourists. A marketing campaign titled The Rainbow...
The right wing blow hard is steaming about Heinz’s new mayonnaise commercial, which features two men kissing.
Gay actors and characters more prominent on TV than ever. But concerns about earnings power remain.
Levi Strauss teams with Pacific Gas & Electric to drum up opposition to Prop 8 in business community.
times that we live in," said Patrick Chung, a StartOut advisory board member, of the proliferation of gay business...
TIMM, Germany’s first thematic TV channel for gay viewers, will be a free, advertising-supported operation.
This year, 39 of The 2009 DiversityInc Top 50 Companies for Diversity (78 percent) achieved a 100 percent rating on the...
The state Supreme Court ruling that tossed out the Golden State's ban on same-sex marriage as being unconstitutional...
Electronic Retailer Magazine's eMedia editor explains that the growing interest of big companies in marketing to gays...
Top Sources: Gay Business and Marketing
- Yahoo! News Search Results for gay marketing
- queerty.com
- Gay Market News. Gay Marketing is Out Now. LGBT Advertising, Research. Lesbian+ gay marketing
- Mariposo
- PinkNews.co.uk
- associatedcontent.com
- SpringFramework中文论坛
- New York Times
- Miami Herald
- thebeginner.eu
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