Marketing to gay and lesbian consumers. Why marketing to LGBT Internet users can be profitable to any business.
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GAY BUSINESS AND MARKETING
Despite encompassing almost 16 million people, the gay and lesbian market is one of the least understood American consumer niches. But with the annual buying power of gays and lesbians now exceeding $500 billion, that’s changing. Big companies like IBM, American Airlines, Merrill Lynch, and BMW aggressively court GLBT consumers. Meanwhile, gay-owned businesses are expanding, as well. Check out the latest developments here.
Gay Business and Marketing is part of Business Exchange, suggested by
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GLBT Business Listings
Organized in 1984 by Rivendell Media, America’s top gay and lesbian media placement firm, the National Gay Newspaper...
Gay market expert advice and LGBT marketing news from Out Now - leading gay marketing
Gay Lesbian Newspaper, Magazine, Journal, Directory Publishers, Expos, plus Web/TV/Radio
GLBT employment and career site
The new online community for the gay & lesbian professional, entrepreneur, small business owner or corporate...
GLAAD Advertising Media Program
One of the top questions I receive, after “should I do a blog” is “how do I best integrate the blog into my website?”...
The Chapel Hill/Orange County Visitors Bureau will release a series of initiatives aimed at the high-value U.S.
Link to research report from UCLA's Williams Institute for the study of law and sexual orientation.
Connecting Advertisers with the Gay Market
The world's #1 resource for gay and lesbian market research, strategic consulting and dedicated marketing an d...
GLCVB co-op marketing packages help connect gay-welcoming destinations and services to LGBT meeting planners, tour...
With Carrboro & Hillsborough
North Carolina
Greater Fort Lauderdale Rolls out the Rainbow Carpet for Gay and Lesbian Travelers with ‘Rainbow Vacation Planner’
Massachusetts Office of Travel and Tourism
Palm Springs Bureau of Tourism
Greater Phoenix Convention and Visitors Bureau
The San Francisco Convention and Visitors Bureau
Sonoma County Tourism Bureau
West Hollywood Marketing and Visitors Bureau
Top Sources: Gay Business and Marketing
- glcvb.org
- gayjob.biz
- gaybusinessworld.com
- accuracast.com
- lambdabusiness.com
- gaymarketnews.com
- communitymarketinginc.com
- heretv.com
- pinkbananamedia.com
- nationalgaynewspaperguild.com
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