Packaged foods companies lean heavily on TV advertising, but when General Mills decided to reach out to gluten-free...
GENERAL MILLS (GIS)
General Mills, Inc. is one of the largest food companies in the world. It is the No. 2 cereal manufacturer in the U.S., with popular brands like Cheerios, Chex. Total, Kix, and Wheaties. General Mills is also a brand leader in various consumer food categories, including flour (Gold Medal)), baking mixes (Betty Crocker, Bisquick), dinner mixes (Hamburger Helper), fruit snacks (Fruit Roll-Ups), grain snacks (Chex Mix), and canned and frozen vegetables (Green Giant).
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