accountPackaged foods companies lean heavily on TV advertising, but when General Mills decided to reach out to gluten-free consumers, they decided to reach that tight-knit community through social networks.
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
Reactions to Social Media Allows CPG Giants to Exploit Niche Markets - Advertising Age
Join Business Exchange
to access the most relevant content for you, filtered by like-minded business professionals. Learn more
account