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Marketing That Clicks by Diane T. Creston: India's New Supermarkets Break With Tradition

Western retail chains will have a dramatic effect on the $300 billion-a-year retail trade and India's 700 million villagers.

marketingthatclicksbydianetcreston.blogspot.com. Added by Diane T. Creston on January 5, 2012

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Reactions to Marketing That Clicks by Diane T. Creston: India's New Supermarkets Break With Tradition

Diane T. Creston shared a reaction in Global Business 143 days ago

“Not everyone is thrilled with this break with tradition, but in the long run, I believe it will be very positive.”

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