Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more

GLOBAL MARKETING

Global marketing, simply put, is marketing on a worldwide scale that takes commercial advantage of global operational differences, similarities, and opportunities to meet international objectives. This topic covers all the information regarding how corporations enter new international markets and manage marketing strategies to compete successfully.

Global Marketing is part of Business Exchange, suggested by Mauricio De Anda H. This topic contains 1,210 news and 856 blog items. Read updated news, blogs, and resources about Global Marketing. Find user-submitted articles and reactions on Global Marketing from like-minded professionals.

Most Active

The most active stories in this topic based on user activity.

The Blueprint for Building a Global Brand more

What do Dove, Sony Ericsson and Coors Light have in common? They've all successfully repositioned themselves as global...

The Amazing Power of a Global Brand Namemore

Some marketers never get the opportunity to introduce a new brand into a market. But since joining RB, I have had the...

Global Trademark Strategy Q&Amore

Appraising Your Investment In Enterprise Web Analyticsmore

In the information age, everyone collaborates on this worldwide knowledge exchange channel that's called Internet.

The Impact of Culture on Brandingmore

Strategic guidance for foreign markets.

Web Based Seminars (aka Webinars), why not?more

Delivering web based seminars (webinars for short) is a great way to stay in touch with customers and to address...

Managing a global tech PR product launchmore

Managing a global tech PR product launch Last week we managed the global tech PR and social media launch of an...

Bud Drinkers, Not Agency, Will Be Behind the Next Chinese New Year Cam...more

Anheuser-Busch InBev is the latest marketer in China to invite consumers to create an ad campaign, but the brewer has...

A link between wealth and breeding: The best of all possible worlds?more

The belief was that the richer the nation, the fewer the kids. However research has shown that the trend is now such...

Marketing Has Ruined My Shopping Tripsmore

One of the neuroses I have developed since working in Consumer Goods is an obsession with examining the shopping aisles...

Lessons from the Top 100 Global Brandsmore

BrandZ research revealed with insiht for marketers.

Why a Chinese Multinational Brand Is Still Years Away - Advertising Ag...more

Can Chinese companies capitalize on the global recession to better establish and develop their brands overseas? Many...

9 Trends in youth marketing for 2009more

Trends among South African Youth

Inside Seth Godin's Blogging Philosophymore

Author Says Love, Not Money, Energizes His Top-Rated Blog

Notice Me: Cutting Through the Marketing Cluttermore

2009 Bank Mergers and Acquisitions Reportmore

About J.D. Power and Associates Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global...

Natalie Portman and Christine Aylward Launch Web Portal MakingOf.com, ...more

Byers and Benchmark Capital and acquired by Goldman Sachs. Before working at Epoch, she held senior domestic and global...

The Levi's Brand Announces the Launch of 'Go Forth'more

In celebration of the first true pioneers of our country, Levi's(R) "Go Forth" campaign launches on July 4,...

Live from the Vantage Points Archivesmore

Digging into the archives for some of our favorite undiscovered posts: Millionaire Cat - Marketing Promotion Hits the...

Alibaba can help Small Business Succeed Globallymore

Want to connect with other small business owners and entrepreneurs to pursue business buying or selling opportunities...

Nation's Top Marketers Gather at First Annual PTTOW! Youth Media Summi...more

increasing synergy between social causes and return on investment,' said Rich Del Core, director of finance for the...

Workers will not lose their jobs, assures Cochin Port Trustmore

that were expected at the port during the past few days, arrived as scheduled, the sources said. The global marketing...

Topic Feed: Most active content in Global Marketing

Top Sources: Global Marketing

  • brandingstrategyinsider.com
  • MarketWatch
  • Miami Herald
  • chiefmarketer.com
  • JDPower.com
  • Reuters
  • myrbopportunity.com
  • twurl.nl
  • online.wsj.com
  • CNBC

Most Active Users in this Topic

see all contributors...

Featured White Papers

Post a Job

Jobs in this Topic

Medical Sales Account Manager Avery Dennison | Painesville, OH
Posted: Nov 17
Director of Marketing - Global Business Development Brinker International | Dallas, TX
Posted: Nov 21
Business Leader, Global Consumer Marketing Visa | Foster City, CA
Posted: Nov 19
Director, Global Marketing - Consumable Medical P Hospira | Lake Forest, IL
Posted: Nov 11
SVP Global Sales & Marketing - Mass Market Cosmetics Cosmetic Mass Market Company | New York, NY
Posted: Oct 19

Report comment contains invalid characters. ()
cancel
Search Cancel