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GLOBAL MARKETING
Global marketing, simply put, is marketing on a worldwide scale that takes commercial advantage of global operational differences, similarities, and opportunities to meet international objectives. This topic covers all the information regarding how corporations enter new international markets and manage marketing strategies to compete successfully.
Global Marketing is part of Business Exchange, suggested by
Mauricio De Anda H.
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Reference
Other useful pages, Web sites and tools related to this topic.
By Hunter Hastings and Jeff Saperstein - Bust the Silos: Opening Your Organization for Growth is the groundbreaking new...
Top Sources: Global Marketing
- cob.sfsu.edu
- bytelevel.com
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