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GLOBAL MOTOR SPORTS
Motor sports are undoubtedly one of the most powerful global marketing platforms. Motor sports extends from two wheel action on motorcycles, to out on the water with 150mph racing boats, to open-wheel race cars achieving well in excess of 200mph, and more. The attraction of businesses and brands to global motor sports is due to the passion and dedication of the audiences around the world who are more than just armchair enthusiasts, giving marketers direct access to their hearts and minds.
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Born on April 6, 1963 in Mannheim, Germany, Jochen Zeitz is currently the CEO of the Sport & Lifestyle division of...
IPO planned for F1 in the next 12 months despite chief executive Bernie Ecclestone being engulfed in multiple legal...
Most of us don’t have the means or the wherewithal to get behind the wheel of a real racecar. Thankfully, video games...
Honda says it is making a major commitment to the 2013 running of the Pikes Peak International Hill Climb, as both a...
Watch Wigan vs Millwall FA Cup Semi Final football match live on Saturday 13 April 2013 from one of the most famous...
Sunrisers Hyderabad vs Delhi Daredevils Indian Premier League 6th edition 14th match live telecast on Geo Super Sports...
Displaying thrilling speeds up to 200 miles per hour (320 km/h), it’s no wonder Formula 1 racing is one of the most...
Drifting in Mazda MX-5
Formula Drift has taken competitive motorsports to a new level.
Millen will be the exclusive driver for the entire Formula Drift season, challenging the field with strong potential...
Nic Jonsson and Andy Lally are second in the ST standings heading into next month’s Kia 200 at Miami-Homestead Speedway.
In the global automotive industry, challenges, opportunities and risks are everywhere - Business models and consumer...
APR Motorsport has announced that Emanuele Pirro – a man synonymous with Audi and success in endurance racing – will be...
The Corvette Daytona Prototype will make its competitive debut in the 50th anniversary of the GRAND-AM Road Racing...
Khalil Beschir F1 Hot Shot – first Arabic F1 driver ? - With very nearly 2 several weeks remaining for that...
Danica Patrick will become just the third woman to compete in the Daytona 500 when she takes the green flag in February.
The automotive industry wastes $9.7 BILLION DOLLARS, per year, of its R&D spend working on previously patented...
According to KMA, the 2.24-mile, 11-turn road course with elevation changes and sweeping high-speed turns should make...
Mitsubishi Motors North America (MMNA) and the Jim Russell Racing Drivers School have launched a driving program Lancer...
Subaru driver Mark Higgins set an all-time fastest lap of averaging 115.356 MPH Friday on the Isle of Man TT Mountain...
Porsche intern Anna Frey designed the livery that will appear on a 911 GT3 Cup racecar the company will campaign in the...
Porsche returns to Le Mans with a works-run LMP1 sports prototype. The first outing of the completely new developed...
Flying Lizard revealed Wednesday a commemorative livery for the No. 80 and No. 81 Flying Lizard Porsches for the 2011...
The 2011 Dodge Durango leads the way as it paces the race at the Dodge Rock ‘n’ Roll Virginia Beach Half Marathon...
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