GLOBAL MOTOR SPORTS
Motor sports are undoubtedly one of the most powerful global marketing platforms. Motor sports extends from two wheel action on motorcycles, to out on the water with 150mph racing boats, to open-wheel race cars achieving well in excess of 200mph, and more. The attraction of businesses and brands to global motor sports is due to the passion and dedication of the audiences around the world who are more than just armchair enthusiasts, giving marketers direct access to their hearts and minds.
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